Rajoielle “Raj” Register, Chief Marketing Officer at Stellantis, joined Natalie Bastian, Teads Global CMO, at the LA Auto Show to explore how Stellantis is driving innovation and customer engagement across its iconic automotive brands. Their discussion highlighted the importance of creating immersive experiences, uniting creative and media strategies, and reigniting customer passion for vehicles in a rapidly evolving industry.
Key Insights:
Showcasing Innovation and Immersive Experiences
At the LA Auto Show, Stellantis unveiled groundbreaking vehicles, including the all-electric Dodge Charger and the Wagoneer S. Raj emphasized the importance of interactive and immersive experiences, like the “Camp Jeep” activation, allowing customers to engage directly with Stellantis vehicles. These hands-on opportunities aim to build excitement and emotional connections with the products, moving beyond just showcasing features to creating memorable moments that resonate with consumers.
Bringing Creative and Media Together for Maximum Impact
Raj discussed how Stellantis integrated its creative and media teams to establish a unified approach to marketing. By combining customer analytics, CRM, media planning, and creative execution under one umbrella, Stellantis ensures a seamless strategy that aligns the right message with the right audience at the right time. This approach allows for more effective campaigns, leveraging insights and channels that deliver both authenticity and personalized engagement.
Reigniting Customer Passion Through Iconic Vehicles
Stellantis is focused on reigniting customer passion for its iconic brands by emphasizing the emotional connection people have with their vehicles. Raj explained the goal of creating cars that turn heads and spark excitement, encouraging customers to fall in love with their dream vehicle before deciding on technical features like powertrains. This strategy taps into the heritage of Stellantis brands while embracing personalization and innovation to keep them relevant and aspirational in today’s market.
For more insights on how top marketers are shaping the future of the automotive industry, explore our Talks With Teads series.