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Pourquoi la disponibilité du Teads dans la boutique Shopify Pixel Store représente un changement significatif pour les utilisateurs de Shopify

Avec l'intégration Teads dans la boutique Shopify Pixel Store, les marques de commerce électronique bénéficient d'un moyen plus rapide et plus intelligent...

Why Attention Is No Longer Just a Metric—It’s a Guarantee

As we head into this year’s IAB NewFronts, economic uncertainty continues to loom large for marketers, and the…

Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations

Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel…

Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast

In the latest installment of Freestar's "Blood, Sweat & CPMs" podcast, Neala Brown, Senior Vice President of Strategy…

Case Study: Teads Delivers Best-in-Class Attention for Kenvue’s Top Brands in Poland in a Cross-Platform Attention Study

WARSAW, November 23, 2023: In a groundbreaking measurement study completed for Kenvue’s category- leading brands in Poland, Teads…

Case Study: L’Oréal owned Kérastase Embraces Teads’ Attention Metrics for Digital Advertising Campaign Evaluation

MADRID – November 7, 2023: Teads, the global media platform, today announced that L'Oréal, in collaboration with their…

Unlock the Power of Attention: Teads & OMD’s Neuroscience Insights in Latin American Ads

Teads, the global media platform, and OMD, a global leader in media and advertising solutions, have unveiled the…

Teads and Adelaide Partner to Launch High-Attention Omnichannel Private Marketplaces

Brands and agencies can now activate Attention end-to-end with Teads’ curated high-attention PMPs, now available in Teads Ad…

Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics

Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands NEW…

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…

Findings From A Year In Attention

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totalling 120+ Years of Consumer Attention Teads…