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The next evolution of Teads Ad Manager

Plan, activate, and measure your full-funnel campaigns across CTV and digital in one unified platform. Teads Ad Manager combines smart AI workflows, MCP integrations, and transparency to maximize performance on every screen. Build reach, drive conversions, and maximize impact at every stage of the consumer journey.

Explore Teads Ad Manager

The Consumer Journey Is Fragmented.
We Help you Connect it All in One Place.

Consumers seamlessly move across screens from discovery to purchase, yet media planning, activation, and measurement remain trapped in channel silos. 

Teads Ad Manager unifies your media ecosystem. Connect every screen to see how each touchpoint drives real business outcomes – from initial reach to final action. With in-platform AI-assisted workflows and the option to connect via Model Context Protocol (MCP) across your existing toolstack, managing full-funnel campaigns has never been easier. 

Introducing:
Unified Performance Suite

Scale performance campaigns seamlessly across CTV and digital—including CTV InStream, HomeScreen, inRead, and Feed placements. Teads Ad Manager extends performance strategies into premium CTV placements and digital environments to reach more audiences and drive incremental results, with the quality, transparency, and the measurement you need.

Unified Performance capabilities are available to global Teads Ad Manager users today.

What's new?

Connect

Make media work harder across screens.

Build continuous reach, attention, and engagement throughout the consumer journey, with a clearer view of how different screens can work together to drive greater impact.

Prove

Understand impact across the journey.

See how exposure can contribute to future action – and how performance activity can build broader brand results.

(Closed beta)

Unify

Bring performance to more of the journey.

Extend performance strategies into premium CTV placements and digital environments to reach more audiences and drive incremental results, with the quality, transparency and the measurement you need.

Accelerate

Work smarter within and beyond TAM.

Use AI-assisted workflows to help plan, activate, and measure campaigns more efficiently, while keeping people in control. MCP connects Teads data and capabilities to the AI tools and workflows agencies already use.

(Closed beta)

Connect the Journey. Measure the Impact.
Work Smarter.

Teads Ad Manager brings omnichannel strategies and full-funnel measurement together - connecting media across screens and showing how activity throughout the consumer journey contributes to different outcomes. AI-assisted workflows and MCP connectivity make the platform more efficient and flexible for the way agencies work.

Omnichannel Strategies

Make every screen work harder together.

Bring CTV and digital activity together to build reach, attention and engagement across the consumer journey and understand how different screens can work in combination to drive greater impact.

Full-Funnel Measurement

See how every stage contributes.

Understand how exposure across CTV and digital drive downstream outcomes, such as site visits, while uncovering how performance activity can also contribute to broader brand impact. Get a clearer picture of what your media is doing together, not just what each campaign delivers on its own.

[closed beta]

Unified Performance

Extend performance to more screens.

Build on your existing performance investments with premium CTV and digital environments to reach more audiences and drive incremental results – with the quality, transparency, controls and measurement you need – including pixelless options such as CAPI and GA4 , all in one self-serve platform.

AI-Assisted Workflows

Move from complexity to confident action.

Use AI to help with planning, campaign management, optimisation and reporting – reducing repetitive tasks and surfacing useful recommendations faster, while keeping your teams in control.

[closed beta]

Open Interconnectivity

Bring Teads into the tools you already use.

Through Model Context Protocol (MCP), approved Teads data and capabilities can connect with agency-owned or preferred AI environments – bringing Teads into existing workflows. 

[closed beta]

The Power of Teads Ad Manager

Delivering Full-Funnel Impact

A blended CTV and Web strategy delivered results across the funnel vs previous standalone campaigns:

● CTV Homescreen (+2.3% APM)
● inRead (+25% VTR)
● Retargeting via Feed (-11% CPA)

(Source: Allianz Direct x Dentsu Campaign, 2026) 

Multiplying Brand Impact with Omnichannel

Combined CTV and Web strategy delivered the highest uplift vs separate campaigns:

● Brand Awareness (+142%)
● Brand Attributes (+143%)
● Brand Favourability (+113%)

(Source: Reach & Engage Brand Lift Study x Cint, 2026)

Delivering Quality, Incremental Performance

Cross-screen strategy using inRead, CTV Performance, and Feed drove incremental growth vs other platforms:

● 11.4% incrementality coefficient

(Source: Pipedrive x Assembly Campaign, 2026)

Driving Efficiency with AI Workflows

● From hours / days to a media plan in minutes
● From 15 minutes to 60 seconds issue resolution
● Up to 2 hours saved / week

(Source: Alpha test results across various in-platform AI Assistants)

In the Words of Our Clients

Agencies require technology that simplifies media execution without compromising supply quality or data flexibility. TAM’s connected toolset and open AI architecture allow our teams to plan, activate, and optimize cross-screen campaigns in minutes, giving us full visibility into how branding and performance work together to drive client growth.

Rheece Hemmings | OMD, UK

Programmatic Manager

I think the AI agents that can suggest planning ideas and strategies we could launch, as well as potentially helping set up campaigns, are a real game changing. And the daily briefing, which can flag campaign issues and what’s not pacing well, will be really valuable too.

Emma Lamb | Encore Media, UK

Senior Biddable Manager

The AI features are really interesting, especially being able to use a simple prompt and brief to get back all the audiences that could match it, along with their size, estimated volume and potential reach. I think this could be a really quick win for us when building media plans for our clients.

Robin Brequel | Publicis, France

Trading Manager

MCP is really a game changer because it gives us exactly what we need from discovery through to campaign creation. It combines different data sources with TAM’s knowledge and data to help create the best strategy and media plan, with recommendations on audiences, websites, context and creatives, as well as estimates for CPMs and CTRs.

Nami Hamidi | Havas Media Network, Italy

Head of Precision

Full-funnel, omnichannel media - from the living room to conversion. That’s what I’m most excited about.

Rai Bijaoui | Interaction, Israel

Team Leader

We used to work in silos, with digital on one side and CTV on the other. With Teads Ad Manager, we can bring them together. MCP will assist a lot with campaign planning, optimisation analysis and post-analysis. It will also help us show the results to our clients.

Pablo Gómez- Randulfe Reza | WPP Media, Spain

Senior Programmatic Manager

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Availability

Unified Performance is generally available. Full-Funnel Measurement, Strategy Builder, Control Hub and selected MCP capabilities are currently in closed Beta. Additional AI capabilities are coming soon. Availability may vary by account and market.

Contact us to request a demo, explore beta access, or learn more about Teads Ad Manager.

Kontakt

Connect Every Screen. Measure the Impact. Work Smarter.

Discover how Teads Ad Manager helps your teams connect media across the consumer journey, measure impact across the full funnel and work more efficiently with AI-assisted workflows.

Let's chat

Frequently asked questions

What is Teads Ad Manager?

Teads Ad Manager is an advertising platform that enables enterprise marketing teams and their agency partners to plan, activate, manage and measure Teads campaigns across CTV, web and mobile and drive full-funnel outcomes within one connected environment.

Which channels and formats can be activated through Teads Ad Manager?

Teams can activate campaigns across CTV, web and mobile using placements including homescreen, instream, inRead and feed formats. Availability may vary by market and campaign objective.

Can Teads Ad Manager connect with external AI tools?

Through Model Context Protocol (MCP) connectivity, approved Teads data and capabilities can connect with agency-owned or preferred AI environments. This allows teams to incorporate Teads into the tools and workflows they already use.

How does Teads Ad Manager use AI?

AI-assisted capabilities support campaign planning, management, optimization and reporting. They help teams reduce repetitive work, identify relevant insights and make faster, better-informed decisions while keeping people in control.