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impact-sound-mobile

Sound Off or Sound On? The Impact of Sound On Mobile Advertising, and How To Design for Sound Off Environment

By Posted March 5, 2019 In News

Caroline Hugonenc Most marketers believe that audio is a critical element in making successful TV ads. But in a world where mobile has become [...]

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iab-uk-anti-clickthrough-rate-day

Celebrating National Anti-Click-Through-Rate Day

By Posted February 12, 2019 In News

Co-authored by Phil Sumner and Graham Alexander IAB UK has released new measurement toolkit to help industry move beyond click through rates. As technology [...]

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Teads_VICE_Partnership

TEADS SIGNS EXCLUSIVE GLOBAL PARTNERSHIP WITH VICE MEDIA

By Posted January 31, 2019 In News, Press Releases

We are excited to share that today, we announced our exclusive global partnership with VICE Media to deliver both video and viewable display advertising [...]

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Are You Paying Attention?

By Posted January 15, 2019 In News

Written by Phil Sumner In our recently undertaken work with Lumen, we showed that Teads has the potential to gain a lot more attention [...]

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global-planning-the-drum-teads

Is global planning still relevant in a world of hyper-personalisation?

By Posted January 2, 2019 In News

As long as there have been international corporations there have been multi-market strategies allowing major brands to maintain a place in consumers’ minds wherever [...]

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The Case for Videos of All Lengths

By Posted November 6, 2018 In News

We hear it all the time. Attention is fragmented, especially on mobile. The average dwell time on an ad on Facebook is 1.7 seconds. [...]

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A Deep Dive Into Holiday Shopper Behavior

By Posted October 31, 2018 In News

Tis the season. It’s the time of year when shoppers are pulling out their boots to dig out the car, piling the kids in, [...]

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Teads wins deal to sell outstream video ads on Apple News in UK

By Posted October 8, 2018 In Press Releases

Apple has appointed Teads to be the official reseller of outstream video advertising on Apple News in the UK. Some publishers already sell their [...]

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outstream-summit-manchester-teads

Outstream Summit Manchester Recap

By Posted July 20, 2018 In News

This Tuesday (17th July), we hosted our second ever Outstream Summit Manchester.  Last year’s event was the first UK summit to be held outside [...]

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Teads+AdChoices

AdChoices: more transparency and control for our users

By Posted May 4, 2018 In News

We are happy to announce the release of the AdChoices icon to the Teads player. This privacy update will give users the ability to [...]

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