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TEADS UNVEILS TEADS FOR PUBLISHERS (TFP) EMPOWERING PUBLISHER SALES TEAMS TO MASSIVELY SCALE VIDEO & DISPLAY INVENTORY

By Posted September 19, 2019 In News, Press Releases

By: Eric Shih, Global Senior Vice President, Business Development, Teads We are at a critical point in the industry where the Duopoly are garnering [...]

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Teads Reports Banner Year, Announces $430 million in Revenue

By Posted April 2, 2019 In News

Driven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY Today, we announced our record results for 2018, [...]

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impact-sound-mobile

Sound Off or Sound On? The Impact of Sound On Mobile Advertising, and How To Design for Sound Off Environment

By Posted March 5, 2019 In News

Caroline Hugonenc Most marketers believe that audio is a critical element in making successful TV ads. But in a world where mobile has become [...]

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iab-uk-anti-clickthrough-rate-day

Celebrating National Anti-Click-Through-Rate Day

By Posted February 12, 2019 In News

Co-authored by Phil Sumner and Graham Alexander IAB UK has released new measurement toolkit to help industry move beyond click through rates. As technology [...]

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Teads acquires Buzzeff and expands its global footprint to include the MENA region

By Posted February 6, 2019 In News, Press Releases

The regional advertising technology industry gets a boost through this acquisition, which is also opening up new doors for MENA advertisers from both a [...]

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Teads_VICE_Partnership

TEADS SIGNS EXCLUSIVE GLOBAL PARTNERSHIP WITH VICE MEDIA

By Posted January 31, 2019 In News, Press Releases

We are excited to share that today, we announced our exclusive global partnership with VICE Media to deliver both video and viewable display advertising [...]

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Are You Paying Attention?

By Posted January 15, 2019 In News

Written by Phil Sumner In our recently undertaken work with Lumen, we showed that Teads has the potential to gain a lot more attention [...]

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Is global planning still relevant in a world of hyper-personalisation?

By Posted January 2, 2019 In News

As long as there have been international corporations there have been multi-market strategies allowing major brands to maintain a place in consumers’ minds wherever [...]

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sugar-ugc-media

UGC & Sugar, and the Resurgence of Real Media

By Posted December 20, 2018 In News

Written by Todd Tran Don’t worry, this post is not going to make you feel bad about eating sugar. It’s not about sugar at [...]

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Member blog: Digital Measurement: An Underutilised Growth Enabler

By Posted November 27, 2018 In News

Growth of digital advertising is being held back; that is one of the main conclusions I draw from the Digital Brand Advertising and Measurement Report recently released [...]

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