Teads is leading the charge in leveraging attention as a potent driver of brand success, particularly in complex omnichannel and cookieless environments, by going beyond its conventional role as a metric and translating it into actionable strategies.
In our ongoing Talks with Teads series, Chief Product Officer Remi Cackel and Global CMO Natalie Bastian explore innovative ways to harness attention’s influential power, such as Teads Ad Manager’s attention measurement, which has been embraced by 20% of campaigns within a month of launch.
As Remi aptly asserts, “high attention equals high outcomes,” a principle that holds true even in the context of lower funnel metrics such as sales lift. He further explains how partnering with Teads empowers marketers to not only gauge success but fine-tune and optimize their campaigns to ensure that they achieve their essential objectives.
Dive deeper into Remi’s insights and guidance for attention-focused strategies watching the complete interview above.