In Southern California, every sports victory pair perfectly with a great dining experience, an iconic fast-food brand and Davis Elen Advertising collaborated with Teads to redefine game day advertising brilliance. The playbook? Elevate every game day by engaging diners both in the stadium and beyond, blending sports excitement with exclusive app offers.
Campaign Objective:
Teaming up with Teads and Davis Elen Advertising, a celebrated fast-food giant aimed to elevate the game day experience for sports fans in Southern California. Our mission was crystal clear: We sought to merge the exhilarating spirit of game day with enriched dining experiences that resonate profoundly with sports enthusiasts.
Strategy:
Harnessing the power of innovation, the campaign leveraged AI technologies as a tool to enhance engagement with guests and drive new diners. The aim was to expand the dynamic in-stadium atmosphere, bringing exclusive, real-time, game-influenced offers to a broader audience of sports enthusiasts.
Utilizing the power of AI, Teads, Stats Perform, and Davis Elen Advertising created dynamic advertisements that interwove real-time in-game stats with exclusive offers. This fusion created a live, spectacle, where sports achievements unlocked a realm of offers based on the performance of the team.
Imagine the palpable excitement: as the Chargers clinched two sacks, the advertisement seamlessly morphed, unveiling an irresistible “Free Item with a $1 purchase on the app” offer. The real-time adaptability transformed ordinary ads into a vibrant, engaging realm where each sports achievement spurred a fresh wave of exclusive, tempting offers.
The Results
The AI-driven creative execution was a success in extending the game day experience to sports fans across the full market, with impressive results:
- +7% advantage towards gaining new app users compared to the U.S. benchmark
- +17.4% incremental increase in visits to the restaurant from consumers exposed to sports creative
- +40% increase in engagement rate compared to advertising benchmark
- 5% increase in the click-through rate (CTR) to the restaurant chain app compared to non-sports creatives.
AI technology now offers marketers the tools to create engaging, real-time, and personalized campaigns, and in this instance, it turned sports enthusiasts into loyal app users, boosting visits, and increasing engagement rates.
By leveraging AI technology and data-driven creativity we helped prove that AI-driven strategies aren’t just the future; they are the present, and those who embrace them are bound to achieve remarkable results.
For more information on TeadsAI and how we make it easier to make, place, and measure an ad, check out our latest Teads Connects presentation.