Outstream video has redefined how brands connect with audiences, providing engaging, non-intrusive ad experiences that yield meaningful results across screens. Leading this evolution is Teads’ InRead Video, the original outstream format designed to deliver high-attention advertising within MFA-free, premium environments. Complemented by a seamless omnichannel approach, including CTV Video, InRead ensures brands achieve measurable outcomes while forging meaningful consumer connections.
Earlier in 2024, Google’s alignment with the IAB’s updated definitions for instream and outstream video advertising marked a significant industry shift. Google AdX now requires instream video to be sound-on and user-initiated. This shift has redefined inventory categorization and pricing, underscoring the value of premium outstream formats.
Historically, some SSPs flagged inventory as instream to capture higher CPMs despite failing to meet these stricter definitions. With Google enforcing compliance, the demand for quality outstream solutions is growing—an area where Teads’ InRead Video leads the way by delivering exceptional outcomes for brands.
InRead Video Drives High-Attention in Premium, Non-Intrusive Environments
Teads’ InRead Video stands out by delivering high-impact, high-attention advertising in premium, brand-safe environments. Key benefits include:
- Omnichannel Reach with Dynamic Formats: Seamlessly integrating into omnichannel strategies, InRead Video connects audiences across devices with consistent, impactful messaging. The dynamic ad slot adapts to various orientations, from landscape to vertical, supporting formats like 16:9 and square video with shoppable enhancements.
- Premium Publisher Inventory: With partnerships spanning over 3,000 trusted, MFA-free publishers, InRead ensures ads are placed in environments that amplify brand impact.
- Non-Intrusive Yet Engaging: InRead Video fits natively within editorial content, delivering an engaging experience. In-view times are highly correlated with attention, as ads are not forced views.
- Standalone Benefits: InRead’s unique ability to run independently of surrounding content allows for an “end card”—a clickable, leave-behind moment that combines display and video ad capabilities for added value.
- Transparency and Standards: As a long-time advocate for quality and industry standards, Teads adheres to OpenRTB specifications and works with IAB and Jounce to ensure compliance and premium inventory verification.
Case Study: Nestlé and Teads – Omnichannel Campaign Delivers Results
In Q3 2024, Nestlé collaborated with Teads to launch an omnichannel campaign for Coffee Mate and Nescafé, leveraging a dynamic mix of InRead Video, CTV Video, and interactive shoppable formats.
Nestlé utilized AI-powered optimization to tailor messaging for coffee lovers, integrating innovative formats such as Spin Video, Skin Switch, and Flip Flow. The inclusion of QR codes and dynamic CTV skins bridged traditional and digital media, creating a cohesive omnichannel journey.
The results were exceptional, with 89% viewability for InRead formats, averaging 12.09 seconds of in-view time, and 100% viewability for CTV formats, achieving a 96.88% CTR and an average in-view time of 15 seconds. Across formats, the campaign delivered a combined 7.96% increase in ad recall, demonstrating the power of immersive and personalized advertising.
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Teads’ InRead unit exemplifies premium, high-attention advertising within trusted environments. Whether boosting recall, driving attention, or amplifying engagement, Teads delivers innovative solutions that produce measurable results.
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