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Talks with Teads | Condé Nast’s Deborah Brett Discusses the Impact of Attention and Contextual Relevance
In the latest installment of Teads' video series, Talks with Teads, Global CMO Natalie Bastian engages in…
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The Roadmap to Auto Advertising Success: Contextual, Omnichannel, and Creative Excellence
Contextual Advertising's Role in Optimizing Auto Success: Long gone are the days of a car dealership being the…
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Talks with Teads | Remi on How AI Can Improve Media Effectiveness, Creative, and Operations
As part of Teads’ ongoing video series, Talks with Teads, Global CMO Natalie Bastian sits down with Chief…
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Talks with Teads | Jeremy Arditi on Following Innovation for Better Business Outcomes
Kicking off our ongoing Talks with Teads video series, offering marketers engaging insights and practical guidance by industry…
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The CTV Publisher’s Guide to Monetization: Mastering the Programmatic Game with SSPs
With the buzz around Connected TV (CTV) growing louder, publishers are keen on broadening their horizons. But here’s…
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The Complexity of Data Management: Engineering Director Alban Perillat-Merceroz on Teads’ Data Stack Evolution
Teads’ Engineering Director Alban Perillat-Merceroz joined Google Product Lead Vidya Shanmugam at Google Cloud Next ’23 to share…
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Attracting and Retaining High-Attention Audiences in Premium and Contextually Relevant Environments
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation.…
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Meaningful Connection with Your Consumer: Unlocking Four Pathways to Contextual Relevance
Creating a strong connection with consumers by aligning content with their preferences might appear to be a straightforward…
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Unveiling the Power of Customer Journeys: Insights from Canvas Worldwide CEO, Paul Woolmington
What an inspiring and enlightening discussion between Natalie Bastian, Teads' Global CMO, and Paul Woolmington, CEO of Canvas…
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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics
Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…
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Victoria Sjardin, VP, Marketing Excellence International at Kraft Heinz, unpacks the Post-Cookie Era
Check out this thought-provoking conversation with Jim Cooper, Editor in Chief at Digiday, and Victoria Sjardin, VP of…
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Leveraging Direct Publisher Relationships to Reduce Carbon Footprint
The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and…
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