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Talks With Teads | Driving Efficient and Environmentally Responsible Supply Chain Optimization (SPO) Through Streamlined Purchasing
Efficiency in supply chain management not only benefits your business but also enhances sustainability efforts for both you…
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2023 in Review: 7 Key Trends Shaping Digital Media Monetization for Publishers & Broadcasters
As 2023 draws to a close, it's a good time to reflect on the pivotal consumer and market…
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Talks with Teads | Horizon’s Jean-Marc Papin on Mastering Data and Identity in a Cookieless Era
The digital advertising landscape is experiencing a significant shift, pivoting towards a future without third-party cookies. Jean-Marc Papin,…
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Insights on Media Strategy: Neala Brown Discusses Innovative Measurement on ‘Blood, Sweat & CPMs’ Podcast
In the latest installment of Freestar's "Blood, Sweat & CPMs" podcast, Neala Brown, Senior Vice President of Strategy…
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Talks with Teads | Embracing the Rise of CTV: Insights from Dentsu’s Brad Stockton
The world of digital advertising is rapidly evolving, with Connected TV (CTV) emerging as a powerful platform for…
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Case Study: L’Oréal owned Kérastase Embraces Teads’ Attention Metrics for Digital Advertising Campaign Evaluation
MADRID – November 7, 2023: Teads, the global media platform, today announced that L'Oréal, in collaboration with their…
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Meaningful Connection with Your Consumer: Unlocking Four Pathways to Contextual Relevance
Creating a strong connection with consumers by aligning content with their preferences might appear to be a straightforward…
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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics
Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…
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As an Industry, Are We Confused About Contextual Advertising?
Two-thirds of US marketers have said they will be significantly increasing their spend in contextual advertising in 2023…
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Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…
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Connect with Context: Teads is Cookieless By Default, You Can Be Too!
Here at Teads, cookieless is part of everyday life. Since the launch of our cookieless solutions in 2020,…
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Findings From A Year In Attention
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totalling 120+ Years of Consumer Attention Teads…
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