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measurement

Talks with Teads | Evolving Measurement Frameworks with Caroline Proto of EssilorLuxottica

Caroline Proto, Director of Global Media at EssilorLuxottica, joins Natalie Bastian, Teads Global CMO, to discuss the critical…

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creative

Talks with Teads | Harnessing Creative Power for Data-Driven Targeting with Derek Schoen of MGM Resorts

Derek Schoen, Vice President of Integrated Media and Organic Social at MGM Resorts, joins Natalie Bastian, Teads Global…

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contextual

Teads’ 2024 Contextual Chronicles: Explore 12 Months of Key Moments with Contextually-Powered Insights

The media landscape in 2024 was defined by cultural milestones, technological advancements, and global events. From the biggest…

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trends

Tech Themes 2025: Five Key Trends Shaping the Media Industry

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in…

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creativity

Talks with Teads | Driving Creativity and Integration in Marketing with Paul Richardson-Owen of OMD

Paul Richardson-Owen, Global Digital and Transformation Officer at OMD, joins Natalie Bastian, Teads Global CMO, to discuss the…

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publisher

2024 In Review: Trends in Digital Media Monetization for Content Providers

As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in…

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Talks with Teads | Annalect on Navigating the Shifts in Data and Media Strategies

In the latest Talks With Teads, Teads Global CMO Natalie Bastian sat down with James Colborn, Teads Global…

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Teads Outstream

Teads Pioneered InRead Outstream: Delivering High-Attention, Premium Benefits for Brands

Outstream video has redefined how brands connect with audiences, providing engaging, non-intrusive ad experiences that yield meaningful results…

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Driving Impact with Attention Metrics: Insights from OMD Turkey at Teads Connects

At the latest Teads Connects Turkey, Sükrü Ucar, Sales Director at Teads, joined Lara Anişoğlu, Digital Director at…

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omnichannel

Case Study: Nestlé and Teads “The Perfect Combination” Omnichannel Campaign

Nestlé, a leader in creating unforgettable coffee moments, partnered with Teads to launch “The Perfect Combination” campaign. This…

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sustainability

Talks with Teads | Exploring Sustainability and Advertising Innovation with Martin Bryan IPG Media Brands

In the latest Talks With Teads, Martin Bryan, Chief Sustainability Officer at IPG Media Brands, sits down with…

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outstream

What’s Out Is In: Maximizing The Impact of your OLV Buy

First, A Brief History Web video formats, often called Online Video (“OLV”) are a natural extension of legacy…

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