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The CTV Publisher’s Guide to Monetization: Mastering the Programmatic Game with SSPs
With the buzz around Connected TV (CTV) growing louder, publishers are keen on broadening their horizons. But here’s…
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The Complexity of Data Management: Engineering Director Alban Perillat-Merceroz on Teads’ Data Stack Evolution
Teads’ Engineering Director Alban Perillat-Merceroz joined Google Product Lead Vidya Shanmugam at Google Cloud Next ’23 to share…
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Attracting and Retaining High-Attention Audiences in Premium and Contextually Relevant Environments
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation.…
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Meaningful Connection with Your Consumer: Unlocking Four Pathways to Contextual Relevance
Creating a strong connection with consumers by aligning content with their preferences might appear to be a straightforward…
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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics
Significant learnings show the direct correlation between attention and brand outcomes, impact of high attention to lower funnel…
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Leveraging Direct Publisher Relationships to Reduce Carbon Footprint
The environmental effects of programmatic advertising are not often taken into consideration, according to Brian O’Kelley, Founder and…
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Boost Your Omnichannel Strategy with Teads’ Creative Offering
In the rapidly evolving world of digital advertising, businesses are constantly seeking innovative ways to engage audiences across…
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As an Industry, Are We Confused About Contextual Advertising?
Two-thirds of US marketers have said they will be significantly increasing their spend in contextual advertising in 2023…
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Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign…
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Connect with Context: Teads is Cookieless By Default, You Can Be Too!
Here at Teads, cookieless is part of everyday life. Since the launch of our cookieless solutions in 2020,…
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Findings From A Year In Attention
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totalling 120+ Years of Consumer Attention Teads…
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SPO’s Potential for Driving Business Outcomes for Brands
A Q&A with Jounce Media’s Chris Kane and Teads’ Jeremy Arditi As supply chain concerns abound, marketers are…
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