We’re thrilled to announce the launch of Teads’ inRead AR, a new format that allows brands to leverage the power of augmented reality to create highly interactive and engaging advertising.

Teads will bring new AR experiences to market by leveraging its internal creative strategists and designers, and in partnership with DeepAR, a team of engineers and researchers from MIT, and 3D designers and animators with experience from Candy Crush and Dreamworks.

Through the partnership, Teads will use DeepAR’s AR and Face Tracking SDK to enable Augmented Reality within a browser without the need of downloading an app.

Teads will launch this new format at the Cannes Lions Innovation festival and will showcase two demos created for Burger King and Ray Ban.

Click here to view the Ray-Ban demo.


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