Each year, millions of dollars are spent on advertising to influence consumers so they remember brands and ultimately purchase their products. But, do we really know if our advertisements are leaving a lasting impression?
Teads’ latest research went beyond normal measurements of ad effectiveness to understand the impact video advertising has on a user’s brain and determine whether social feeds or premium editorial content is the optimal environment for these ads.
In Teads’ recent webinar, Director of Content and Insights, Matt Engstrom, highlights key findings from this neurological research to shed light on why premium editorial content is the optimal environment for video advertising. Watch the video below!
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