New York and London – March 7, 2016 – Global financial services firm UBS has engaged Teads, the global leaders in native video advertising and a global monetization platform for publishers, as a partner to support its global brand campaign. The campaign features a series of questions in the voice of the client with the campaign line “For some of life’s questions you are not alone. Together we can find an answer.” Reflecting the focus UBS places on sharing expertise, all content links back to a microsite that addresses the questions from the campaign with thought-provoking content.
Teads is distributing video content as part of a digital-first approach across the U.S., Europe and Asian markets delivered through an unrivaled network of premium business and luxury publishers.
Through Teads’ innovative inRead format, the campaign will achieve a comprehensive cross-channel reach across all devices (smartphone, tablet, desktop) with the world’s most premium publishers. Teads’ premium video inventory spans over 500 top-tier publisher sites.
In addition, all ads in the UBS campaign are 100% viewable, a key consideration for the distribution, which will be independently verified by Moat. inRead, a native video advertising format, places ads within two paragraphs of text – when the user scrolls down and sees the video unit, inRead emerges and serves the video advert.
Winfried Daun, Group Head Advertising, Brand Strategy and Media at UBS said “Our audiences are extremely digitally savvy and we needed a partner with outstanding international reach. Teads have an excellent network of premium publishers and can ensure our creative is 100% viewable.”
Bertrand Quesada, CEO at Teads said: “UBS is one of the most well recognized and respected names in financial services. Refreshing such a strong brand is an exciting undertaking and we are proud to be a part of this. Our network of premium publishing partnerships gives us unique access to opinion formers and influencers across the globe and we’re looking forward to helping UBS reach these consumers on all their devices with a compelling content-rich campaign.”
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and monetize it through Teads sales force, their own sales force, or programmatic buying.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their client’s behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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