Teads Taps Moat to Help Clients Achieve Greater Viewability
Partnership Helps Reinforce Teads’ Position as a Leader in Viewability for Video Advertising
New York, October 7, 2015: Teads, the inventor of outstream video advertising and a global monetization platform for publishers, today announced it has partnered with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to provide in-depth, real-time analytics on viewability and audibility for Teads’ video advertising campaigns.
Teads has long championed a new viewability standard with their outstream video formats which are user-friendly and allow for more viewable and efficient video advertising across all screens. Through the partnership with Moat, Teads will be able to deliver a deeper level of transparency to clients, helping them to visualize the true performance of Teads’ viewable by design formats.
“Teads has been at the forefront of the fight in demanding the higher viewability standards that the industry deserves,” said Bertrand Quesada, CEO, Teads. “Our partnership with Moat offers tremendous validation for our outstream formats which have helped the world’s most premium publishers and brands achieve greater results with video advertising. We look forward to working closely with Moat to give our clients deeper insight into the performance of their video campaigns.”
Moat has built a custom dashboard for Teads to display those videos which have reached completion. Teads’ videos have already achieved remarkably high performance across Moat’s viewability and attention metrics, charting nearly double Moat’s standard benchmarks for viewability.
“We believe that viewability is table-stakes in digital advertising and represents just a starting point to a more complete, compelling conversation about how people pay attention to ads online,” said Jonah Goodhart, CEO and Co-Founder of Moat. “We’re excited to partner with Teads to help them measure and report the performance they’re generating for their clients around the world.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
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