New York, New York, February 2nd, 2015- Teads, a leading global online video advertising technology provider, today announced its ability to reach 177 million unique desktop users in the US, according to comScore, a global leader in digital measurement and analytics. As presented in their December 2014 report, comScore has ranked Teads among their top ten properties, now reaching more than 77% of the US population.
Having just celebrated its one-year anniversary in the US, Teads has already secured partnerships with top-tier, premium publishers, like Forbes, The Washington Post, Reuters, and Slate.
Bertrand Quesada, Teads’ CEO and co-Founder comments, “The latest numbers from comScore are a great illustration of our immense growth in the US market and our commitment to providing our clients and partners with viewable, premium video advertising solutions at scale.
”Teads recently received $30 million in funding to fuel its global presence, and bolster its technological innovations. With digital video ad spend anticipated to rise by 29% in 2015, according to Strategy Analytics, Teads’ products, solutions, and services carve out incredible opportunities for advertisers and publishers to capitalize on the booming online video advertising market.
Teads, founded in 2011, is an enterprise software company for digital branding, who operates a disruptive video advertising SSP (Supply Side Platform) for the benefit of the world’s leading publishers and brands. Publishers use its platform to create brand new outstream video advertising inventory, and monetize it through their own sales force, third parties or programmatic buying. The company employs 300 staff including 100 developers. Currently operating in the US, LatAm, Europe and Asia, with teams across 15 countries and 25 offices. It’s revolutionary inRead branding video format has been adopted by the world’s leading publishers, including The Washington Post, Slate, Reuters, The FT, The Guardian, Le Monde, Le Figaro, La Republica, ABC, Globo, Nikkei, Die Welt, Conde Nast, and many others. Premium brands such as Cartier, Breitling, Tag Hauer, Samsung, Volkswagen and Lacoste work with Teads to roll out their global video advertising campaigns.
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