Teads’ Programmatic Offering Charts Explosive Growth in 2015 Through the Open Exchange
Company Sees Programmatic Revenue Increase 300 Percent Year‐over‐Year To Date
New York, September 9th, 2015: Over the past year Teads, the inventors of outstream video advertising and a global monetization platform for publishers, has witnessed dramatic growth in its programmatic business, offering one of the only programmatic platforms focused on outstream videoinventory. Revenue from the company’s private exchange offering and open exchange have grown by 300% YoY based on January to August numbers. Given the premium nature of Teads’ outstream video formats and publisher base, the company focused initially on its private marketplace offering which it sold to large agency trading desks. This offering generated much of the growth in 2015; however, there has been a significant uptick in interest from buyers and trading desks looking to buy Teads inventory on the open exchange.
To meet this demand, Teads has expanded its open exchange offering into more markets, generating instant demand from hundreds of buyers and proving that native video advertising can scale in programmatic. Buyers can access Teads’ programmatic inventory through most of the major DSPs including Google DBM, TubeMogul, Videology, Turn, and AOL (Adap.tv). In addition to boasting a large number of quality buyers, Teads’ programmatic offering has significant reach on the sell-side, connecting programmatic buyers with inventory from publishers such as Slate, Future US, The Guardian, The Independent and The Telegraph via private marketplaces and/or the open exchange in over 30 countries.
“Teads’ programmatic offering is very unique in that we give buyers the ability to tap into our outstream video formats which are placed between paragraphs in editorial content from premium publishers around the world,” said Bertrand Quesada, CEO, Teads. “This solution is a perfect fit for brand advertisers looking to reach consumers in a quality environment.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties. Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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