Teads Launches Industry’s First Mobile SDK for Outstream Video Advertising
New York, March 12, 2015 – Teads, the inventors of outstream video advertising and a global monetization platform for publishers, today announced the release of its mobile SDK for outstream video, a first for the industry.
Teads partners with leading global premium publishers such as Reuters, Forbes, The Washington Post, The Guardian, and Nikkei amongst many others, on desktop and mobile web. With the launch of Teads’ SDK, publishers now have the ability to seamlessly position Teads’ outstream video advertising formats within the heart of their apps, opening up brand new premium inventory at scale.
Outstream video advertising formats do not require existing video content to run; instead,they place video advertising within a variety of content environments. By sitting outside of the video player, Teads’ formats hugely increase the amount of premium video advertising inventory available. Publishers can easily use the SDK to place outstream video ads within editorial, between two pages, or between two actions to successfully monetize their app inventory. Plugged into Teads’ innovative video SSP, the SDK allows publishers to managetheir in-app inventory at the same time as their desktop and mobile web inventory.
To see what the Teads solution looks like, here are some examples:
[vc_video title=”Reuters” link=”https://vimeo.com/135047074″]
Executive Chairman of Teads, Pierre Chappaz comments, “Having developed the first mobile SDK in the industry for outstream formats, Teads has enabled advertisers to reach audiences through in-applications at a time when premium inventory remains scarce. For publishers, this means they are now able to monetize their apps in a way not possible before.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Prestigious publishers such as Reuters, Forbes, The Washington Post, The Guardian and Nikkei are using Teads platform to create brand new video inventory and to manage their existing inventory, monetizing it through their own sales force, Teads’ managed services or third parties including programmatic buyers.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and
on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.