London and New York – December 16, 2015 – Teads, the inventors of native video advertising and a global monetization platform for publishers, today announced it has achieved a milestone reach of over 260 million unique viewers across desktops in countries where comScore conducts measurement. This places it second only to Facebook’s LiveRail on the Video Ad Ecosystem ranker from comScore, ahead of AOL’s Adap.tv, Yahoo’s BrightRoll, SpotX and Videology. This ranking reflects video ad streams within comScore’s October 2015 Video Metrix data.
Source: comScore Video Metrix, Top-5 Video Ad Ecosystems Worldwide, Desktop only, October 2015, Total Audience.
This reach has been achieved after several months of international growth, and the adoption of the Teads platform by some of the most premium publishers in the world which includes Forbes, Bonnier Corp., The Telegraph, The Guardian, Le Monde, La Repúbblica and Nikkei amongst many others. According to the company’s internal measurement, Teads has a potential reach of 820 million unique viewers globally.
1.05 billion video ads served per month
Teads also passed another key milestone in November, recording 1.05 billion video ad starts across the month. This is thanks to Teads’ respectful ad formats that engage, rather than enrage the user. Its inRead and inBoard native video advertising formats are inserted inside articles and other editorial content. Teads’ native video formats, available on smartphone, tablet and desktop, are opt-in units that users can choose to watch or to ignore. They are user-friendly formats, skippable from the first second, while the sound is activated and controlled by the user.
Pierre Chappaz, Teads Executive Chairman said, “We are the only true global premium video offering and we’re excited to expand our reach to even more markets. Our ranking is proof that native video is surpassing pre-roll, due to a lack of premium inventory, poor viewability and user experience, and the rise of mobile. By being respectful of the user and building sustainable ad formats, we expect to see further growth throughout 2016.”
Teads recently launched its Advertising Matters campaign to help educate the industry on the importance of improving the state of online advertising. As part of this, the company has created a manifesto for sustainable advertising that offers 10 steps to engaging, not enraging, users. Download the manifesto here.
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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