New York – December 10, 2015: Teads, the inventors of native video advertising and a global monetization platform for publishers, today announced it has bolstered its leadership team in the U.S. with the appointment of Brett Wein as Head of Strategic Accounts for North America.
The former Industry Lead at Facebook will head up a team focused on developing and servicing strategic relationships with key Fortune 100 clients and advertising agencies. This key hire reflects Teads’ rapid growth in the U.S. and a core focus on building a sales team full of industry experts across all marketing verticals.
“We are very excited to have Brett as the newest member of our team, said Jim Daily, President of US and Canada, Teads. “Brett will be an invaluable asset to our sales team, helping Teads build new relationships with leading brands who we have not yet had the opportunity to work with, as well as nurturing and bringing added value to pre-existing clients.”
Wein is a digital sales veteran, having begun his advertising career in the late 1990s with Ask Jeeves, pioneering the nascent search industry. He was then recruited to Overture to kick-start their New York office where he continued to evangelize the early days of search advertising. In 2003, Yahoo acquired Overture and Brett co-lead the newly branded Yahoo Search team. In 2009, he was recruited to Facebook as one of the original 30 employees in New York. As the Industry Lead at Facebook, Wein was the team lead across top tech and telecommunication brands, driving the overall team sales strategy while managing senior sales leads and account managers. Wein received his B.A. from the University of Maryland College Park.
Brett Wein, Teads’ Head of Strategic Accounts commented: “I’ve always loved companies that forge new ground. By placing video natively in the heart of editorial content, Teads has created the largest premium video offering in the market and solved the viewability challenges that my clients have been facing by only selling 100% viewable videos. I am tremendously excited to help the team evangelize all that Teads has to offer and address one of the major dilemmas facing marketers today by delivering premium and viewable video advertising at scale.”
For more information on how Teads can help the world’s leading advertisers distribute video campaigns with the most premium publishers, please visit: http://teads.tv/en/services/
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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