Teads announces inRead Vertical at 2016’s Industry Leading Mobile World Congress
Vertical video ad format tailor-made for mobile devices
New York, NY – February 16, 2016: Teads, the global leader in native video advertising and monetization platform for publishers, today announces its presence at this year’s industry leading European Mobile World Congress (MWC). After last year’s success, Teads returns to discuss how mobile is now everything when it comes to the digital landscape. Teads will exhibit in Hall 8.1, Stand 1B74 to launch their latest innovative formats to help publishers maximize revenue across all screens.
Aligning with this year’s MWC theme, ‘Mobile is Everything’, Teads announces inRead Vertical, its new fully skippable vertical video offering. Officially launching in Q2 2016, the Teads team will demonstrate at MWC what inRead Vertical will bring to the inRead Everywhere suite. With users most likely to consume premium publisher content vertically on mobile devices, Teads inRead Vertical will allow advertisers to use the whole screen to project a personal, relevant yet fully skippable message to the user.
The use of smartphones globally for news is growing rapidly. Almost half of online news users globally (45%) access news on two or more digital devices and a quarter (25%) now say their mobile phone is their primary device to read news.
“As we approach our second year exhibiting at MWC, I’ve never been more excited about the prospects for both Teads and the future of mobile video advertising”, says Teads Global Managing Director, Mobile and Programmatic, Todd Tran. “Video formats are quickly becoming commonplace on mobile, in particular native video solutions as a way to tell an endearing story from screen to screen. With the rise of apps such as Meerkat and Snapchat, users are increasingly comfortable seeing video in portrait, especially when it fits better with the device they’re watching it on. We’re really excited to showcase inRead Vertical which embraces user behavior with vertical video formats.”
The choice to skip is key to engaging users with mobile ads and preventing ad blocker adoption. According to a study by Teads and Research Now, 84% of global users would reconsider installing ad blockers if the ad experience provided them with the choice to skip or close the ad. When it comes to video, over half (52%) said that pre-roll was the most intrusive format.
Visitors to Teads networking stand, will gain the opportunity to meet the expert team, see live demos of inRead Everywhere and learn more about the latest vertical video launch. This year’s MWC brings a growing senior presence, including Global Managing Director, Mobile and Programmatic, Todd Tran; Global Senior Vice President, Publishers, Santiago Oliete; Senior Vice President Product, Gilles Moncaubeig and EMEA Marketing Director, Antonella La Carpia.
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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