US publishers have unlocked premium video inventory and incremental revenue streams with the Teads SSP platform and video advertising solutions
NEW YORK, NY, December 15, 2014 – Teads Inc., a leading global video advertising platform, today celebrates its one-year anniversary in the US market by announcing partnerships with The Washington Post, Forbes, Reuters, Slate, and The Street, amongst hundreds of other publishers. According to comScore, Teads is now able to reach 78% of total US monthly unique users, a feat the company was proud to accomplish within just 12 months. Teads’ expansion to the US marks a new era for the fast growing company, having opened up 4 offices in New York, Chicago, San Francisco and Los Angeles, and hailing a current headcount of 70 employees.
With online video ad revenues projected to reach nearly $5 billion in 2016, publishers are rapidly embracing Teads’ Supply Side Platform (SSP) and inventive video formats to keep pace with the industry’s demand for online video inventory. Anthony DeMaio, Publisher at Slate says, “Teads offers an enormous opportunity because, overnight, it allows us to exponentially increase our video inventory.”
Teads’ breakthrough inRead video solution carves out monetizable video advertising inventory for US publishers that simply did not exist before. By placing video advertisements between two paragraphs of an article, publishers are now able to tap into incremental revenue opportunities. Viewable by design, skippable from the start, and launched only when 100% in view, Teads’ video advertising solutions respect the user and editorial experience.
“Top U.S. publishers are turning to Teads and our inRead format to provide premium inventory without the expense of generating new video content for instream video advertising. Today’s video landscape is evolving, and our burgeoning technologies ensure that advertisers are able to place their video ads within quality environments on a global scale,” Bertrand Quesada, Teads CEO, commented.
Teads recently hosted an exclusive Video Publishing Summit at New York City’s Waldorf Astoriaon Wednesday, December 10 th, 2014. Led by the industry’s most influential voices, this event featured panel discussions and fireside chats about video viewability, programmatic platforms, and branded video distribution.
For more information on Teads visit teads.tv
Teads, founded in 2011, is an enterprise software company for digital branding, who operates a disruptive video advertising SSP (Supply Side Platform) for the benefit of the world’s leading publishers and brands. Publishers use its platform to create brand new outstream video advertising inventory, and monetize it through their own sales force, third parties or programmatic buying.
The company employs 300 staff including 100 developers. Currently operating in the US, LatAm, Europe and Asia, with teams across 15 countries and 25 offices. It’s revolutionary inRead branding video format has been adopted by the world’s leading publishers, including The FT, The Guardian, Le Monde, Le Figaro, La Republica, ABC, Globo, The Washington Post, Slate, Reuters, Nikkei, Die Welt, Conde Nast, and many others. Premium brands such as Cartier, Breitling, Tag Heuer, Samsung, Volkswagen and Lacoste work with Teads to roll-out their global video advertising campaigns.