Teads Launches Video Advertising Business in Canada
RJ Pauloski Hired to Lead Sales and Business Development Operations
New York and Canada – April 19, 2016: Teads, the inventor of outstream video advertising and a global monetization platform for publishers, continues its global expansion today with the launch of its first office in Canada. RJ Pauloski joins Teads as Vice President of Sales and Business Development to lead the new Toronto-based office.
As Vice President of Sales and Business Development, Pauloski will be responsible for all demand and supply activities in the Canadian marketplace. Pauloski will manage a sales team with the goal of selling and evangelizing Teads’ outstream video advertising formats to brands, advertising agencies and agency trading desks in the Canadian advertising market. Pauloski will report into Jim Daily, Teads’ President for the U.S. and Canada.
Teads’ outstream technology creates new premium video inventory that did not exist before. The company’s inventory spans over 500-top tier publisher sites globally including Forbes, The Washington Post, Mashable, Slate, Le Monde, Les Echos, Die Welt, The Guardian, The Telegraph, La Repubblica, Il Messaggero, Nikkei, Asahi, O Globo, and more. The launch of operations in Canada provides Teads with the opportunity to expand its reach by bringing its innovative technology to a new market of publishers and brands.
“Our relationships with premium global publishers and our innovative formats, which offer a user-friendly experience, have made outstream video advertising mainstream. We work with some of the most well-known brands in the world and we are eager to expand our operations and build new relationships in Canada,” said Jim Daily, Teads’ President of US and Canada. “We are excited to welcome RJ to our team. His knowledge and experience in the industry will make Teads a force to reckon within the Canadian market.”
Prior to joining Teads, Pauloski served as Sales Director at AOL Canada where he was responsible for developing market and sales strategies for AOL’s programmatic media products as well as defining and executing programmatic sales. Previously, he was Sales Director for Microsoft Advertising & Online for over seven years selling online media products to national high-value strategic and mid-market customer segments along with the Quebec/Maritime and Western sales territories. Pauloski was also a Council Member at IAB Canada and held positions at MySpace/FIM Canada and REDUX media.
“Premium video supply constraints and viewability requirements in the Canadian market uniquely positions Teads to help Canada’s leading brands reach new consumers all while supporting a robust and healthy publisher ecosystem,” said Pauloski. “Teads’ effective and eloquent native outstream video solution fits right into the Canadian digital media landscape and solves many of digital advertising’s evolving challenges.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their client’s behalf using its platform.
Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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