July 25, 2016

Teads launches world’s first 360-degree outstream video ad format



inRead 360 allows advertisers to serve interactive and immersive online video ads to tell their story through premium publishers’ sites


NEW YORK & LONDON – 25TH JULY 2016 – Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment.

Advertisers will benefit from this 360-degree functionality that transports the user into the center of an immersive advertising experience. In addition, publishers can now leverage inRead 360 to better captivate readers and enhance their premium content. Teads’ inRead 360 puts the user in complete control as they interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop.

Teads’ inRead 360 can now be bought both direct and programmatically across all screens (desktops, smartphones and tablets, including in-app). Viewable by design, the format launches when in view on the screen, and pauses when less than 50% visible.

Users’ growing interest in immersive experiences is illustrated by the surge in demand for VR. It’s expected over 12.2 million VR headsets will be sold globally in 20161 and, according to eMarketer, 64% of smartphone owners would like to embrace VR when shopping online2.

Bertrand Quesada, CEO of Teads, said: “inRead 360 cements our position as the leading programmatic video platform for cross-screen outstream advertising. This is the latest example of Teads driving innovation in the space and demonstrates our underlying belief that the industry must maintain an engaging user experience at all times.”

Quesada continued: “360-degree videos offer brands an unparalleled opportunity for creativity and we see it as a gateway to virtual reality. This is automated technology at its best, showcasing how innovation can bring creativity to life, and we’re truly excited to be at the forefront of this trend.”

inRead 360 is currently available in the Teads inRead advertising suite to some of the world’s largest premium publishers including The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others. Teads is the world’s number one video advertising marketplace with a monthly reach of 1.2 billion unique global visitors.

Download the full press release here.



Notes to editors:


1 http://www.statista.com/statistics/458037/virtual-reality-headsets-unit-sales-worldwide/


2 http://www.emarketer.com/Article/Virtual-Reality-Immersive-Medium-Marketers/1013526


About Teads


Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory, monetising it through programmatic buying, their own sales force, or third parties including Teads Managed Services.


Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.


Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.


Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.

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