June 9, 2016

Grabbing attention in the first five seconds – Teads reveals the most effective video ad format at Cannes Lions 2016

Grabbing attention in the first five seconds – Teads reveals the most effective video ad format at Cannes Lions 2016


  • The world’s number one video advertising marketplace gathers industry experts to celebrate creativity at Teads Salons on Yacht ‘H’, Vieux Port de Cannes
  • Three thought leadership events and two parties hosted on the Teads yacht from 20th – 23rd June 2016


New York/London, 9th June 2016 – Teads, the inventor of outstream video and the number one video advertising marketplace in the world, launches its latest research at Cannes Lions 2016, conducted with Ipsos, exploring how to engage mobile video viewers in the crucial first few seconds of an ad. Teads is also hosting a series of open and invite-only thought leadership events bringing together the best minds in the industry to discuss this year’s festival theme: creativity.


The Teads Salons thought leadership series taking place across the week will cover three burning industry topics: what makes a mobile video ad effective, how native video is changing the game for today’s publishers and how to reach the elusive Generation Z (in partnership with Marketing Week).


The final salon session will launch Teads’ latest research on video formats across mobile to answer the question; how can advertisers grab attention in the first few seconds of a mobile video ad? Teads’ new research, conducted with Ipsos, tests the effectiveness of different ad formats on mobile devices and whether specific mobile-friendly formats are more appealing than repurposed TV ads. This presentation will be followed by a panel discussion with digital creative agencies and advertisers.


On Wednesday morning, Teads’ Chairman Pierre Chappaz will discuss the latest online video eye-tracking research with a panel of experts; Nicolas Sennegon, EVP, The Economist; Ed Wise, CRO, Mashable; and Eric Danetz, SVP, Time Inc International. The insightful session will explore how publishers can make the most of outstream formats to win the trust of consumers and future proof their business.


On Wednesday afternoon, Teads discusses how to ensure the future of advertising becomes a true cross-screen ecosystem to reach the latest generation of today: Generation Z. Marketing Week Editor Russell Parsons and Teads UK MD Justin Taylor will be joined by Nico Lutkins, EMEA Marketing Director at LinkedIn, Kayee Cheung, Global Head of Trading at Spotify, Tim Elkington, CSO at IAB UK, Mimi Turner, Marketing Director at LAD Bible and Adam Meshekow, EVP Strategy & National Sales, SITO Mobile.


Wednesday’s packed day will be rounded off with a live DJ set from Rev Run & DJ Ruckus at the official Teads party followed by a rescue brunch the following day.
In addition to the informative salons, partners, guests and clients are welcome to join the team on yacht ‘H’, in the port of Cannes, for a host of other social activities including welcome cocktails and daily sunset drinks, daily yoga on the sundeck and a pamper and barber bar.


Rebecca Mahony, Chief Marketing Officer, said “Combining innovative technology with creative content has always been at the heart of what we do, so we’re excited to explore this year’s theme of ‘creativity’ with industry experts and our partners. Guests are welcome to join us on the Teads yacht to not only hear about latest developments in programmatic and video advertising, but also relax with us on the French Riviera.”


For invitations to any of the events during the week, contact the marketing team at marketing@teads.com.

Download the press release here.


Notes to editors


Full programme of events – Yacht ‘H’, Vieux Port de Cannes

  • Welcome cocktail  – 5pm, 20th June
  • Publisher salon 11am – 2pm, 22nd June
  • Marketing Week Salon 4pm – 5pm, 22nd June
  • Research Salon 11am – 12pm 21st June
  • Official party 10pm, 22nd June
  • Rescue Brunch 11am – 2pm 23rd June

How native video is changing the game for today’s publishers


The latest innovations from Teads’ Chairman Pierre Chappaz: preview the latest online video eye-tracking research showing how publishers can leverage outstream formats to win and host an insightful panel debate on audience monetization opportunities and how today’s publishers can future proof their business.


Generation Z: Paving way for a creative, sustainable advertising ecosystem. In partnership with Marketing Week


On average, each consumer owns up to four devices, with households averaging at around 9 at any one time. This is a mammoth, tech based environment in comparison to the mere two screens we held just a decade ago.


Far from the days of the banner ad, today’s ecosystem holds a plethora of formats to compliment a variety of devices, a diverse set of users in a range of native moments. Yet we’re falling into an industry trap whereby we’re utilising today’s tech but repurposing yesterday’s creative.


Digitally, the average Millennial consumes 130+ pages of web content, 2 hours of video, shares 20+ pieces of content and is exposed to 1,500 commercial messages across 3 screens – every single day. When you look at this through the generation Z lens it becomes even more intense with 99% of them consuming media in some shape of form throughout the day, and it’s the mobile which sits at the very heart if this.


It’s time to design by device and think mobile-first to truly maximize the current potential that lies within the up and coming generation Z. How can we build a true cross-screen environment? Can we truly ensure advertising is user-friendly and engaging? Join Teads and Marketing Week’s Teads Salon panel to find out how we join creativity and technology to champion a sustainable advertising ecosystem.


Optimising video formats for mobile


In 2020, mobile advertising spend will surpass TV spend globally according to emarketer. Despite this trend and the migration of users to mobile devices, the standard TV ad is still dominating online video advertising, driving low completion rates and poor ad effectiveness. Teads will be launching their brand new research conducted with Ipsos, exploring the uplift of adapting creative and video formats to mobile screens. This presentation will be followed by a panel discussion with digital creative agencies and advertisers.



About Teads


Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetising it through programmatic buying, their own sales force, or third parties.


Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.


Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.


Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.

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