Teads launch industry first mobile SDK for outstream video advertising
London – 12th March, 2015 – Teads, the inventors of outstream video advertising and a global monetization platform for publishers, today announced the release of its mobile SDK for outstream video, a first for the industry.
Teads partners with leading global premium publishers such as The Daily Telegraph and The Independent amongst many others, on desktop and mobile web. With the launch of its SDK, publishers now have the ability to seamlessly position Teads’ outstream video advertising
formats within the heart of their apps opening up brand new premium inventory at scale.
Outstream video advertising formats do not require existing video content to run; instead they place video advertising within a variety of content environments. By sitting outside of the video player, Teads’ formats hugely increase the amount of premium video advertising inventory available. Publishers can easily use the SDK to place outstream video ads within editorial, between two pages, or between two actions to successful monetize their app inventory. And as the SDK is plugged into Teads’ innovative video SSP, this allows publishers to manage their in-app inventory at the same time as their desktop and mobile web inventory.
To see what the Teads solution looks like, here are some examples:
Executive Chairman of Teads, Pierre Chappaz comments, “Having developed the first mobile SDK in the industry for outstream formats, advertisers now have a new way to reach their audiences through in-applications at a time when premium inventory remains scarce. And for publishers, this means they are able to monetize their apps in a way not possible before.”
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Prestigious publishers such as The Daily Telegraph and The Independent are using Teads platform to create brand new video inventory and to manage their existing inventory, monetizing it through their own sales force, Teads’ managed
services or third parties including programmatic buyers.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep
into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and
on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.