London, 30th March 2015 – Teads, the inventors of outstream video advertising and a global monetisation platform for publishers, today announced a new integration with Turn, the digital hub for marketers, to provide access to premium video inventory via programmatic.
The partnership gives advertisers using Turn’s platform the ability to buy and analyse outstream video campaigns across Teads’ premium video inventory of over 500 top-tier publisher sites globally including Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and TF1.
Executive Chairman of Teads, Pierre Chappaz comments, “Online video ads are extremely effective when they are targeted with precision and placed within the right context on premium sites. Together with Turn, we are able to offer advertisers and agencies access to vast levels of new premium video inventory at scale. Our engaging, view-to-play video solutions such as our inRead format (see example here), are proven to dramatically increase advertising effectiveness and perceptions.” See Nielsen and Teads recent ad effectiveness study here.
Mark Balabanian, vice president, business and corporate development at Turn, said, “We’re
seeing huge demand for digital video advertising, and specifically for premium inventory. With Teads’ formats like inRead now available through the Turn Platform, marketers have new ways to reach their audiences with in-view video advertising.”
Teads’ inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advert. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available.
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetisation platform for publishers. Prestigious publishers such as Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo, and TF1 are using Teads platform to create brand new video inventory and to manage their existing inventory, monetising it through their own sales force, Teads’ managed services or third parties including programmatic buyers.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and
on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.
Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. Our Digital Hub for Marketers enables anonymous audience planning, data centralisation, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.