Oscar wins for Leonardo Dicaprio, Meryl Streep, Steve McQueen and Gravity predicted by social media‘ share of voice’ study
The Ebuzzing Labs, social media analytics technology, that has correctly predicted recent X Factor
winners and the US Presidential Elections, is tipping Gravity to be this year’s best picture at the
Oscars on Sunday 2 March.
Ebuzzing, the fastest growing online video technology company in Europe used Ebuzzing Labs’
technology to monitor and analyse English language tweets which mentioned the Oscars in
conjunction with the nominees for each of the main awards categories. The Ebuzzing Labs, which has
been monitoring tweets since nominations were revealed on 16th January, has produced a ‘share of
voice’ report, identifying which actors, actresses and films are this year’s Oscar favourites.
6000 Academy Awards members vote for the Oscars, with absolute secrecy maintained until the
moment the winners are announced on live television. However in previous years there has been
remarkably strong correlation between social media buzz and official Oscar winners.
The Ebuzzing Labs, technology which ranks videos, brands, blogs and news, monitors over 2 million
data sources every day. The methodology used to predict the Oscars stems from Ebuzzing’s
competitor analysis reporting tool, traditionally implemented in online video advertising campaigns.
Once the data from the Oscar’s share of voice report was verified by one of Ebuzzing’s technology
team the following nominees were crowned likely winners of the 2014 Oscars:
• Best Actor awarded to Leonardo Dicaprio, for his performance in “Wolf of Wall Street”
• Best Actress awarded to Meryl Streep, for her performance in “August Osage County”
• Best Director awarded to Steve Mcqueen, for his work on “Twelve Years a Slave”
• Best Picture award goes to “Gravity”, starring Sandra Bullock and George Clooney
Jeremy Arditi, UK Managing Director at Ebuzzing, said:
“The Ebuzzing Labs is used day to day to track and analyse social media sentiment related to global
brands as part of video advertising campaigns. It is also a great indicator of engagement and an
accurate reflection of current public opinion – whether it is who social media wants to win a political
election or an awards ceremony.”
“Our share of voice study produced by the Ebuzzing Labs shows Leonardo Dicaprio, Meryl Streep,
Steve McQueen and Gravity have already ‘won the Oscars’ in terms of social media conversation and
pre-awards buzz. We are quietly confident our predictions will also be the big winners on Oscar
Ebuzzing is Europe’s fastest growing video advertising technology platform. Ebuzzing creates
engaging, high impact video experiences, distributing video ads to audiences through placements
within social media, and premium media properties.
To date, they have distributed thousands of campaigns for the world’s leading brands including
Heineken, Acer, LG, Samsung, Evian and Adidas.
Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has 250 employees with
offices in New York, London, Miami and France, Italy, Germany, Spain, Luxembourg, Morocco and
Dubai. Its R&D department employs 50 people, demonstrating the company’s commitment to
technology and innovation.
Lauren Bigland, UK Marketing Manager
0207 467 8648