March 7, 2018

Teads Working Mothers: Caroline Hugonenc

On day 3 of the celebration of women around the globe, we highlight and tip our hats to the working mother. These women are not only leading the way at work but also at home. The first working mother we celebrate is Caroline Hugonenc, VP of Research, EMEA.

  1. Tell us about your journey to, and within, Teads  

I joined Teads 6 years ago coming from Aegis to lead content creation for ebuzzing. Then I took over Marketing for France for 3 years and for the last 2 years I’m in charge of Insights for Teads globally.

  1. What does being a working mother mean to you?

Nothing much than for my husband to be a working dad, except that nobody expects him to pick up the kids from school!

When I was a young girl, I wanted to have 8 children and was dreaming of a bustling family life. I was also fascinated by my father’s work. He was leading the program for the new generation of nuclear-powered submarines, while my mum was staying at home to take care of the children.  She didn’t really have the chance to choose her life so she pushed my sister and me to work and become independent women. Which we did ! Working and having children should not be conflicting, but it can be challenging. It has been for me, in particular when my 3 children were young, as I’m away from home at least 2 days per week.  Now my older son can cook some pasta for his sisters if they are hungry. Having a working mum makes them quite resourceful and close to each other. I’m very proud of them and hope they are proud of me too.They understand my work makes me happy and they are very supportive of me.

  1. What woman inspires you and why?  

There are so many inspiring women that it’s hard to choose. It might sound it bit cliche for a French woman but I would say three most important in my personal Hall of fame me are Simone de Beauvoir, Simone Veil, and Gabrielle Chanel. They embody freedom and fought for a vision of the society that empowers women.

  1. If you could go back and give your teenage self advice for the future, what would it be?  

Open your eyes to the world around you, be audacious, be confident, don’t limit yourself. That is actually what I’m saying to my children.

I try to help them to imagine the life they would like to have.  For Christmas, I bought to my daughters the Good Night Stories for Rebel Girls with 100 bedtime stories about the life of 100 extraordinary women from the past and the present, illustrated by 60 female artists from all over the world. They really loved it and we spent some time together discussing the different portraits that they liked.

  1. What is the most memorable piece of advice you ever received?  

My first boss, Pierre Calmard, who is now president of Iprospect in France;  told me when I started working to make things instead of talking about it. This is quite a precious advise as French people tend to over-strategize before acting.

The other great piece of advice coming from Christophe Parcot ex COO at Teads, was to repeat important messages, and I started to apply it only recently. I’m the kind of person that can’t go on vacation twice to the same place: I usually feel bored very quickly and always need to discover something new. I really have to force myself to say the same thing over and over again until everybody gets it, but I understood it was worth it.

  1. Within the next year, what do you wish to accomplish?  

I have this strange feeling that this year will be my best year at Teads so far. I have a clear vision of how my team can contribute to the growth of the company and I’m recruiting people to achieve it.

  1. What is your biggest wish/hope for the next generation of successful women?  

I had some conversation with younger women who felt that they would have to choose between their career and having children. How can this happen in 2018?  This is not right: I hope that women in the future will feel entitled to do both.

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