March 8, 2018

Teads’ Team Players: Gaby Lugo

Our next Team Player is Gaby Lugo, a finance wizard for the LatAm team! Congratulations

1.Tell us about your journey to, and within, Teads

After 8 years being away of the advertising industry, and working as a financial adviser and principal of transactions, the opportunity to go back to advertising and to work in Teads LATAM came along 3 + years ago. It was a very exciting opportunity in the fascinating AdTech world, in which I could picture myself as part of a big project. Three years later, we are a very strong region called LATAM, our baby, our pride. It hasn’t been an easy journey. There have been many hours of work and travels away from my family. Today I’m proud to say we have built a strong region and at the end, it has been the most rewarding and gratifying professional experience I ever had in my 23 years of career.

2. What does being a team player mean to you?

Being a team player is the key to success through collaboration and reinforcement, it is vital for completing projects to have team players. A team player is a person who knows and can identify how his/her role can support the team, as well as, honest to the team whether it is good or bad.
A team player shares information and resources with the team, a team player is someone that helps to set missions, understand and achieve goals, someone in line with these missions and goals, someone that can tell the team when a particular goal makes no sense.
A team player fights for and with his/her team.  Protects them and doesn’t take credit for all of the wins. A team player faces the situations and doesn’t talk behind anybody’s back. A team player is involved and active in the group, team players don’t fight change, a team player listens to the team, as a team we can accomplish much more in less time.

3. What woman inspires you and why?  

My mother is my inspiration, maybe it is too cliché to say it but no other woman in the world can inspire me more than her. She always let me be and be the original version of myself, she has no shield either sword, she faces all circumstances in life with a positive attitude, always with a smile on her face.
Almost 50 years ago she proved that women can accomplish many things at the same time and be successful, she had a husband and four kids, a passion for art and still a successful career, she became the principal of a very important school in Caracas-Venezuela, and still she was always there for me and my siblings, she was an excellent daughter and sister, she is a magnet for all the good things she is my lucky charm.
After losing my father in a car accident 11 years ago, she was devastated, and I thought I was going to lose her too, but not even losing the love of her life made go away the resilient woman in her.
After my father’s death, she moved to Miami leaving behind her country, and her roots; all to be close to her children and grandchildren. And now she has turned her passion for art in the Cake Design business at age 67, she is a working machine. Thanks to her and the help I get from her taking care of my children, I am who I am, and I’m doing what I’m doing today…

4. If you could go back and give your teenage self advice for the future, what would it be?  

Stay true to your feelings and follow your instincts.

5. What is the most memorable piece of advice you ever received?  

Never let your emotions overpower your intelligence

6. Within the next year, what do you wish to accomplish?  

Improving myself and my team every day is always on my list of future accomplishments. I’m planning to continue building a team full of leaders, by increasing professional knowledge and training and being capable of making the right decisions by themselves and support their local operation. And by support meaning, contributing to increase 2018 Revenue exceeding all targets, and control all kind of risks and unnecessary costs, to bring up our Net Profit for 2018.

I wish to accomplish also an improve in the relationship with agencies, to improve the receivables turnover ratio.

To have new experiences…Whether volunteering in my community or at work, I believe it is important to give back to the community and I will continue supporting foundations that help people in need.

7. What is your biggest wish/hope for the next generation of successful women?

Be generous
Be yourself and enjoy being yourself
Listen to your heart
Take care of yourself
Find your purpose in life and go for it
The past is gone, future unknown, be here now and live every second like it was your last one
Family always comes first
“If your emotional abilities aren’t in hand if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far”
“If you don’t plan and establish your priorities someone else will do it for you”

I hope that our younger and next generation seek out us older women, listen to our advice and pick us as their teachers.

Share this post
Share on facebook
Share on twitter
Share on linkedin

More from Teads