Company’s Premium Video and Display Advertising Creates the Industry’s First Viewable Marketplace
NEW YORK, NY, September 12th, 2017 – Teads, the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world by unique visitors, according to comScore, today announced that the company now provides the ability to create interactive, viewable display units and engage audiences with stunning creative placed in the heart of editorial content. With the addition of these new display units, Teads is proud to offer the industry’s first viewable marketplace consisting of premium video and display advertising inventory across all devices.
Teads’ new suite of inRead display products, including Scroller, Canvas, Swing, Slideshow and Carousel, are the first viewable by design display formats, guaranteeing viewability for advertisers’ creatives in a brand-safe environment. Placed into editorial content, the new display formats offer a superior user experience over other display formats and advertisers are only billed when the ad is viewable. On average, Teads’ viewable display ads have a viewability rate of 80 percent compared to a market average of 50 percent, according to viewability provider MOAT.
With the launch of the new display offering, Teads’ viewable marketplace becomes the only solution in the industry that enables advertisers to run sequential targeting campaigns across both display and video, within the same platform. This enables advertisers to run campaigns that cover the entire purchase journey of their customers. For example, a consumer technology company could launch a teasing campaign before launching a product using a display format, follow-up with an interactive video when the product is launched, and finish with a retargeting campaign that focuses on driving the consumer through the funnel.
Advertisers can buy Teads’ viewable display units either through managed services, with guaranteed inventory, or through programmatic private marketplace deals. Several of the industry’s leading DSPs are certified to run Teads’ viewable display formats, including AppNexus, MediaMath, Centro and DoubleClick Bid Manager.
Ana Browne, VP of Programmatic Sales and Partnerships at Newsweek Media Group commented, “Teads’ new viewable display formats greatly expand the monetization opportunities for publishers with the bonus of being able to offer advertisers a premium, viewable, and interactive display advertising option. We’re very pleased to see Teads has continued to focus on providing a superior user experience while expanding on what’s possible when it comes to display ads.”
Teads’ CEO, Bertrand Quesada, said, “Current display offerings in the industry provide a poor user experience and low viewability, so we saw a huge opportunity to transform the ecosystem. Our new viewable display formats coupled with our hugely successful inRead video products now allow us to offer advertisers a first of its kind viewable marketplace, ensuring viewable, brand-safe, and fraud-free ad experiences.”
Sean Holzman, Chief Digital Revenue Officer of Bonnier Corp said “We’re excited about Teads’ new viewable display offering as it exemplifies the company’s commitment to great user experiences, something we strive for at Bonnier. These new formats now give publishers the ability to empower agencies and brands with interactive, personalized, viewable display ads.”
To see Teads’ viewable display formats in action, please visit: https://vimeo.com/228810001/1f11a56f40
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Teads, founded in 2011, is the inventor of outstream advertising and No. 1 video advertising marketplace in the world by unique visitors, per comScore’s Video Ad Ecosystem, 2017*. Publishers work with Teads to create brand new inventory and manage their existing inventory, monetizing it through their own sales force, Teads sales force, or programmatic buying.
Teads’ native advertising solutions encompass a series of formats inserted into media content, like inRead, which plays inside articles. It is changing the game within the advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries. In May 2017, Teads became part of the Altice Group, a convergent global leader in telecom, content, media, entertainment and advertising. For more information, visit Teads.tv
*comScore Video Metrix, 2017, Worldwide, ‘Video Ad Ecosystem” category, Desktop Only
Nicole Matthews, firstname.lastname@example.org, (408) 386-4244