Teads Returns to Cannes Lions 2017 to Discuss Creating a Clean Environment for the Advertising Industry and Those Working Within It
In Partnership with She Runs It, the AMP Project, and Tim Urban, Teads debates how to create clean advertising ecosystem and ways to demolish gender barriers
- The world’s number one video advertising marketplace gathers industry experts to celebrate creativity at Teads Salons on Yacht ‘Thumper’, Vieux Port de Cannes in partnership with the AMP Project, She Runs It and Tim Urban.
- A three-night unplugged music series hosted aboard the Teads yacht.
New York/London, 15 June 2017 – Teads, the inventor of outstream video and the number one video advertising marketplace in the world, returns to France for Cannes Lions 2017. Teads will be hosting multiple thought leadership events bringing together the best minds in the industry to explore ways to improve the current advertising ecosystem.
Teads will be partnering with the AMP Project, She Runs It and Tim Urban to bring some of the industry’s most talked about topics to life. This thought leadership series, titled Teads Salon, will take place during the week aboard the Teads yacht ‘Thumper’ and at the Cannes Lions Official Beach Bar.
The AMP Project and Teads will explore how speed is benefiting both advertisers and publishers in the pursuit of optimal user experience.
To determine why more women are not advancing in leadership in the marketing and media industry, She Runs It completed the industry’s most comprehensive research benchmark in the U.S. Teads is honored to be partnering for a two-part series to examine why the gender parity problem prevails. Sheila Buckley from Business Insider, Janet Balis from Ernst & Young, Matt Derella from Twitter, Jill Kelly from Digitas, Amanda Richman from Starcom, Mariso Thalberg from Taco Bell, and Jacki Kelley, President of Investment and Activation, Bloomberg Media will analyze She Runs It’s latest research and discuss how to break through gender barriers.
During the second content session, attendees will hear inspirational stories from our speakers about their personal challenges and experiences while providing their perspective on how to shape the future of women in the industry. Presenters include Nicolle Pangis from GroupM, Linda Yaccarino from NBCU, Michael Roth from IPG, Lisa Donohue from Starcom, Dana Anderson from Medialink, and Pam El from NBA.
The final salon will be a one of a kind session with the prolific TED speaker, Tim Urban. Tim will discuss how artificial intelligence combined with compelling creative and interactive experiences creates a more impactful user experience and provides advertisers a unique edge to reach their target customers.
In addition to the informative salons, partners, guests and clients are welcome to join the team on yacht ‘Thumper’, in the port of Cannes, for a host of other social activities including a three-night unplugged music series.
Emi Gal, CEO of Teads Studio and Chief Marketing Officer, said “This year at Cannes Lions we are combining the power of innovation and technology to overcome intrusive advertising and clean up the industry, as well as conquer gender barriers which unfortunately are still present today. We are thrilled to be partnering with great industry influencers and are excited to have our guests aboard our yacht ‘Thumper’ to continue the conversation while relaxing on the French Riviera.”
Notes to editors
Full program of events:
- Unplugged Live Music Series – 18:00, 19th, 20th, 21st June, Yacht ‘Thumper’
- Teads Salon: Stuck in Neutral 11:00, 20th June, Yacht ‘Thumper’
- Teads Salon: Google AMP 16:30, 20th June, Cannes Lions Official Beach Bar
- Teads Salon: Stages Summit 11:00, 21st June, Yacht ‘Thumper’
- Teads Salon: Future of Advertising with Tim Urban 16:30, 21st June, Cannes Lions Official Beach Bar
Teads Unplugged Live Music Series
Daily, aboard Teads Yacht ‘Thumper’ at 18:00
With the French Riviera as your backdrop, join Teads for delicious cocktails and light food while listening to live music aboard our yacht ‘Thumper’ for Teads’ nightly unplugged sessions.
We invite you for a fun cocktails and chill experience, complete with acoustic sets from local acts. As the evenings progress, we’ll turn things up a bit with the dance-worthy beats of DJ Miss Cecyls.
Tuesday, June 20th at 11:00 aboard Teads Yacht ‘Thumper’
To kick off our salon, we will be discussing if the gender parity problem is so easy to fix, why does it prevail? She Runs It recently completed the industry’s most comprehensive research benchmark in the U.S. to determine why more women are not advancing in leadership roles in the marketing and media industries.
Learn about the study’s findings, followed by a compelling panel discussion with advertising and tech luminaries to learn what women and companies can do to break through gender barriers.
Tuesday, June 20th at 16:30 at the Cannes Lions Official Beach Bar
We are excited to partner with the AMP Project for an in-depth session exploring how loading speed is benefiting both advertisers and publishers in the pursuit of optimal user experience.
As consumers spend most of their time on mobile devices, the industry has rushed to tackle the problem of user experience and page load speed on mobile. AMP allows for faster mobile loading which makes for happy consumers. But what are the implications for publishers and advertisers?
Join us for two panels from 16:30-17:30 as we explore these issues followed by drinks and networking from 17:30 – 19:30
Wednesday, June 21st at 11:00 aboard Teads Yacht ‘Thumper’
Our second content session will be an inspirational storytelling experience, curated in partnership with She Runs It. Through the lens of our presenters, we will delve into their personal challenges and learn about the skills gained in their careers to give perspective into how we can strengthen the future of women in our industry.
Wednesday, June 21st at 16:30 at the Cannes Lions Official Beach Bar
We are excited to be partnering with Tim Urban, the prolific TED speaker, master procrastinator and Elon Musk chronicler, for a one of a kind content session.
Tim, whose TED talk became one of the most watched talks of 2016, will discuss how artificial intelligence, compelling creative and interactive experiences give advertisers a unique edge to capture the hearts and minds of their target customers.
Continue the conversation and network while enjoying cocktails at the Cannes Lions Official Beach Bar from 17:30 – 19:30.
Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.