The BBC has partnered with video advertising firm Teads to power up the video ad monetisation of BBC.com.
International visitors to BBC.com, the global and commercially-funded news platform, will be served ads through Teads’ outstream platform. It boasts a reported 95 million unique monthly users.
Teads said the BBC can now scale its video inventory and increase its revenue through its content which includes international news, in-depth analysis and features.
Emily Brewer, UK head of publishing at Teads, said: “We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com.”