The Branding Specialist Enters the Performance Market
NEW YORK and LONDON, June 13th, 2018 – Teads, the adtech company well known for its innovative branding solutions, today announced its first performance offering, Teads True Visits. This new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites.
A revolutionary buying model: CPiV
Brands buying clicks are often disappointed when they see that on average 50 percent of their bought clicks never actually load their landing page. In addition, they are paying for returning users at the same price as new users, and are charged several times if a user clicks more than once.
With True Visits, Teads introduces a revolutionary buying model: The Cost Per incremental Visitor (CPiV): brands do not pay for clicks but only for new visitors, excluding those who have visited their website before. Additionally, Teads only charges one visit per user during the campaign.
Teads True Visits campaigns are delivered exclusively on Teads’ premium inventory including two-thirds of comScore 300 Publishers.
Bertrand Quesada, CEO of Teads, said, “Teads has built its strong reputation as a CPCV (Cost per Completed View) pioneer for video campaigns. We will adopt the same revolutionary approach for performance campaigns: advertisers should not pay for clicks but only for true visitors!”
Teads reaches an audience of 1.2 billion monthly unique visitors, including 800 million on mobile. According to comScore, Teads’ global reach is ahead of Oath, Adap.tv, Brightroll, Adobe’s Tubemogul and Bertelsmann’s SpotX. In many countries, including the U.S., the company’s potential reach (aka deduplicated monthly reach of its publishers) is larger than Facebook.
Teads’ outstream video and display advertising solutions encompass a series of formats inserted deep into media content, like the inRead format, displayed inside articles. It has been changing the game within the advertising industry by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
Teads has a team of over 670 employees, 120 of whom are on the innovation team, across 27 offices in 21 countries.
Antonella La Carpia – EMEA Marketing Director
Mobile : +39.3273779394