Programmatic video and TV advertising offers a compelling opportunity to shift to an automated, data-driven and flexible approach that delivers higher value across screens. eMarketer forecasts nearly $5.4 billion, or more than half, of online video ad spending will be transacted programmatically in 2016.
On Tuesday, December 1, 2015 from 8am-6pm at the Time-Life Building in New York City, SHIFT 2015 Programmatic Video and TV Advertising Summit will be bringing together senior industry leaders who are laser-focused on accelerating the success of programmatic video & TV advertising. This immersive one-day summit will begin with a networking breakfast, followed by a full day of panel discussions and ending with a cocktail hour.
Amongst all the informative panels, our Head of Programmatic, Jason Barnett, will be alongside Jason DeMarco, Director of Programmatic and audience Solutions at A+E Networks, Keith Grossman, Publisher at Bloomberg Digital & Digital Products, and James Rothwell, VP of Agency Relations at FreeWheel on a panel titled “Premium Video Publishers Find the Winning Formula with Programmatic” at 11:05am. Tim Hanlon, managing Director at FTI will be moderating the panel which will reveal how premium video publishers are embracing programmatic video to capture the full value of their inventory and discovering how they are managing across sales channels, optimizing yield, leveraging different pricing models and meeting market demand.
Be on the lookout for our Teads table to speak with us and pick up some Teads goodies! Let us know if you would like to schedule some one-on-one time.
Haven’t purchased your tickets yet? There is still time!