Miami, FL – December 1, 2015 – Teads, the global leader of native video advertising and a monetization platform for publishers, announced today that, according to October comScore Video Metrix® Data, it is the market leader in unique video viewers, ranking as the number one video ad network across most of LATAM in the Video Ad Ecosystem category: 1st in Argentina, Chile, Colombia, Mexico, and 3rd in Brazil. This ranking reinforces Teads’ position as the top technology company in the region for online video advertising across any device.
Digital platforms are reaching more people than ever before, even surpassing TV in many cases. But within that digital landscape, video holds the greatest potential in the future of online advertising, and is recognized as the format to experience the most growth and close the gap between online and traditional media. According to comScore’s Digital Future in Focus LATAM 2015 report, Latin America is averaging over 10 hours per user a month of online video watching, making it the most attractive and lucrative format for advertisers. In fact, Statista projects that video advertising revenues on desktop and mobile in Latin America will grow 505% in the next 5 years, from the current $405 million to $2.45 billion (USD). With this expansive growth, comes the necessity to have a better understanding of the online video landscape and more effective reporting.
comScore Video Metrix® is an online video audience measurement service that provides a holistic view of the online video marketplace, allowing for comparisons between providers that are specifically serving online video ads separately from video content. Essentially the video ad ecosystem tool allows for a more accurate overview and even company ranking by providing the ability to differentiate video advertising from video content, an option that was not available before and that helps substantiate the difference between instream and outstream.
“With the amount of viewed videos continuously growing throughout the region, having seen as much as a 93% growth last year in countries like Mexico, as reported by comScore’s October Video Metrix, we want to ensure that users are getting the best possible online viewing experience,” said Eric Tourtel, Senior Vice President of Teads LATAM. “Teads prides itself on consistently being at the forefront of the online video advertising industry. comScore Video Metrix® provides an honest view into the online video ad marketplace and armed with this tool, we will strive to continue bringing the most innovative native advertising formats to the market.”
The latest Video Metrix report cements Teads as a regional leader in the video ad ecosystem, with award-winning formats recognized by Festival of Media Latin America and IPA, offering true 100% viewability across multiple screens. Teads’ native video advertising formats are the best alternative for advertisers, granting brands the highest-quality editorial environments, leading to strong brand association and more successful branding effectiveness. The most popular format, inRead, inserts video ads inside the relevant content of editorial articles, creating a seamless and more engaging experience for the user. The user-friendly formats are skippable from the start and available across all devices including smartphones, tablets and desktops.
Coupled with Teads’ partnership with MOAT and Secret Media, advertisers can now invest with peace of mind and access tools that help them optimize their reach and frequency, with no concerns about viewability or ad blockers.
Teads, founded in 2011, is the global leader of native video advertising and a monetization platform for publishers. Publishers work with Teads to create brand new video inventory and monetize it through Teads sales force, their own sales force, or programmatic buying.
Teads’ native video advertising solutions encompasses a series of formats inserted deep into media content, like the inRead playing inside articles, invented in 2012. inRead has been changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Brands such as Cartier, Breitling, Emirates, Deutsche Bank, Microsoft, Proctor & Gamble, Unilever, Samsung, General Motors and Hyundai-Kia amongst many others are distributing their video advertising campaigns with Teads.
Teads has a team of over 400 employees, 100 of which are in the innovation team. It is operating in the US, Latam, Europe and Asia, across 26 offices in 18 countries, with five offices dedicated to serving Latin America in Miami, Argentina, Brazil, Colombia and Mexico.
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.