• Deal gives Teads advertisers access to largest and most interactive platform connecting investors and traders for better investing outcomes with access to the best stock information daily.
  • The deal allows Teads to tap into desktop, mobile and app inventory for brands wanting to target the niche business and finance audiences in a brand safe premium environment.

Singapore – June 15, 2022: Teads, the global media platform, today announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA) largest, most interactive finance platform. The site allows traders  and investors to connect and access stock information on a daily basis to make better investments.  This strategic partnership with InvestingNote comes as a next step to their already existing relationship with Teads, enabling Teads to utilise all of InvestingNote’s inventory across all devices.

As one of the founding and largest sources for stock investments in SEA, InvestingNote owns the most inclusive and vibrant stock investing community of investors and traders in the region. The fast-growing investing community now comprises of 70% males and 30% females, with almost 80% aging 25 to 54 years old. The delivery of video and display inRead, Teads’ flagship ad format, will strongly support InvestingNote in creating interactivity within its fast-growing community. InvestingNote attracts advertisers of all categories, not limiting audiences to only the financial category.

An essential part of the partnership is that both Teads and InvestingNote focus on offering solutions and community-driven platforms with stringent data privacy and easy access to information and inventory, allowing visitors and users to make more  informed decisions. Having similar goals and outlooks help grow the strategic partnership between Teads and InvestingNote.

“We are happy to be partnering on a long term with Teads, over the years we have found them as aligned and respectful to user experience and brand safety advertising as we are at InvestingNote” – Shanison Lin, Founder, InvestingNote

“It’s an honour to be able to strategically partner with InvestingNote, a market leader focused on the investor community in Singapore. Shanison and team are focused, responsive and an absolute delight to work with. We look forward to their continued support and a fruitful partnership with InvestingNote.” – Julian Fernando, VP Publisher Solutions, Teads APAC

About Investing Note

 InvestingNote is the first and largest social network for investors in Singapore and Malaysia. It is a community-driven platform designed specifically to help investors and traders to share ideas on stocks, investments, personal finance, news and insights through social networking and a variety of useful investment tools.

About Teads

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of over 1,000 people in 30 countries. For more information, visit: www.teads.com

Contacts

Sneha Bhaskar, Marketing Manager APAC at Teads
Sneha.bhaskar@teads.com
+65 8783 0514

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