New York, December 14, 2016 – Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, today announced it has signed an exclusive multi-year contract with Business Insider to help the company grow its video advertising revenue. The multi-market partnership will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app.
Through the partnership with Teads, Business Insider will gain access to premium and viewable outstream video that offers a superior user experience to its over 110 million readers. Teads will also support Business Insider’s direct sales efforts and enable programmatic monetization of its outstream video inventory.
“We look forward to working with Teads to grow our digital video revenue while maintaining a non-intrusive advertising experience on our site,” said Julie Hansen, President and COO, Business Insider. “Our clients are eager for highly visible formats that are engaging and user-friendly, and Teads’ outstream formats meets that need.”
Teads guarantees high viewability rates and gives the power of choice to the user with its flagship format, inRead. Teads’ inRead format places video ads within editorial content and plays only when viewable, allowing users to skip the video if they do not want to watch it. Teads empowers it customers to buy outstream video how they want, either through private marketplace deals or the company’s open exchange.
Bertrand Quesada, Teads’ CEO, said, “We look forward to working closely with Business Insider to help them monetize their editorial content across desktops and mobile. As the fastest growing business site for tech, finance and media news, Business Insider is a perfect addition to our ever-growing marketplace of prestigious global media companies.”
In addition to Business Insider, Teads’ global premium marketplace includes publishers such as The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei, amongst many others.
Teads, founded in 2011, is the inventor of outstream video advertising and number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 500 employees, 100 of which are in the innovation team, across 27 offices in 21 countries.
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