Teads Hits Record Video Reach
At Teads, we’re passionate about providing clients with the best service, video inventory, and products that the digital advertising industry has to offer. To uphold these values, we dedicate much of our time and energy to forging strong partnerships with leading publishers from around the world, like Forbes, Bonnier Corp., The Telegraph, The Guardian, LeMonde, La Repúbblica, Nikkei and more. By working with premium publishers exclusively, we’re not only able to provide brand-safe desktop and mobile video inventory, but also targeted and scalable reach.
Our publisher development efforts have proven continually rewarding, and this is especially the case today, as our team announces that Teads now reaches 260 million unique viewers where comScore conducts measurement. This places us second to Facebook’s LiveRail on the Video Ad Ecosystem ranker from comScore, ahead of AOL’s Adap.tv, Yahoo’s BrightRoll, SpotX and Videology.
Equipped with advanced video reach and targeting technology, as well as Teads’ user-friendly formats, our clients are able to yield exceptional campaign results. In fact, our team recorded 1.05 billion video ad starts across the month of November 2015 – a sobering testament to the fact that our video formats engage, not enrage, users.
A fantastic note to cap off 2015, we couldn’t be prouder of what this news signifies for Teads, both as a thriving business and team. We can’t wait to see what 2016 entails for us, as we move forward in shaping the future of the ever-evolving video advertising industry.