March 6, 2018

Teads’ Female Emerging Leaders: Masako Tagami

The last Emerging Leader of the day is Masako Tagami! Our Head of Publishing in Japan. Congratulations Masako!

1.Tell us about your journey to, and within, Teads  

I joined Teads JP as a first employee (except the previous MD) in April 2015. I’d been working as Publisher BD and became Head of Publishing in JP from 2017 January.

Before Teads, I used to work for an ad tech startup company as a new business development to build a premium video inStream network by using Liverail which turned out to be the first ever video PMP in Japan. Also, that company had a business partnership with Tubemogul when its Japan office launch, and I also used to work for them as a tech support on the DSP side doing troubleshooting, training, and business development. That is how I learned both the DSP business and the SSP business. I met Teads and the inRead format when I was working at my previous company. I was, fortunately, able to help develop a the Teads business from scratch in Japan. Throughout my journey at Teads, there were multiple challenges I endured. There were countless nights of troubleshooting that I could not have managed without the team in Japan. I’m appreciative of the fact I had the chance to work as a core member of the new office and develop publisher relationship in the local market. On top of everything, I treasure the team and I’m always inspired by how passionate, helpful and friendly everyone is. This truly makes Teads special.

2. What does being an emerging leader mean to you?

How to be a great leader is something that I’ve been trying to figure out through my role particularly after I became a manager. My thoughts on this question are as follows, being a great guardian to bring out the best in each person, and beingpassionate about what we do more than anything else.

3. What woman inspires you and why?  

My mother. She used to play handball as a keeper and led the JP handball team to the 1976 Summer Olympic in Montreal. She inspires me not only because she had such a strong career as an athlete but also because she’s funny and calm even while she was raising 4 children after retiring from the professionals.

4. If you could go back and give your teenage self advice for the future, what would it be?  

Find your passion, play with your inspiration and keep working really hard on what you think you are willing to sacrifice for. That makes your life worth it 🙂  

5. What is the most memorable piece of advice you ever received?  

“Decide what you don’t do.” – When I was overwhelmed by things I couldn’t control, this advice helped me keep things moving and got me through the toughest times.  

6. Within the next year, what do you wish to accomplish?  

I would like to advance as a manager into someone who encourages people to take the initiative and improve themselves. At the same time, I also want to be the one who challenges the team to strive for greater things in order to make our business bigger and build a global career.

7. What is your biggest wish/hope for the next generation of successful women?  

I hope that all women find their passion, and enjoy the process while achieving their goals, including all the challenges that will turn out to be one of the greatest moments in your career.

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