March 6, 2018

Teads Female Emerging Leaders: Desiree Nicholson

Today we continue to celebrate the Female Emerging Leaders of Teads. We highlight the women who show great leadership qualities and market awareness to drive positive change within the organization.

Our first Emerging Leader is Desiree Nicholson. A member of the Operations team in the UK. Congratulations Desiree!

1.Tell us about your journey to, and within, Teads  

It all started on the Community Team at Ebuzzing, I started as an intern doing blogger outreach, where I would ensure any sponsored content was in line with brand guidelines and produced social awareness around the client’s brand or product. Although I enjoyed this role I seemed to always be looking to the video team, and thinking I wanted to be a part of that team. One day I took the leap of faith and inquired as I knew there was on opening. I landed the role and from there, there has always been a sort of natural evolution in terms of change in within the role as well as my responsibilities. After spending 1 year and a few months learning all about the ins and outs of the business, I was ready for a new challenge. Towards the end of 2015, Programmatic was the new buzzword and it sounded exciting to me. It was a new model of business and an opportunity for me to learn something new. I made the decision that I was going to part of it so I got involved and at the beginning of 2016 I was one of the first programmatic Account Managers in the business. A year on from there, there was a real shift in the business and mindset, and I was not only teaching and training but I had become an expert at what I did, and a new opportunity arose which would set me on the course I am on today. Currently, I am the operations manager across Group M, and since I have settled into the role I am finding it very rewarding.

2. What does being an emerging leader mean to you?

Being an emerging leader, to me, means being able and willing to take on a challenge or responsibility even when it absolutely scares you. Pushing your boundaries in order to motivate and inspire those around you along the way while also providing guidance.

3. What woman inspires you and why?

This is a bit of a personal one but the woman who has always inspired me is my aunt Brenda, I saw her rise to her position on her own merits. She left home when she was 16 and without having much guidance she put herself through university and landed a role for a major ad agency in LA. From there she followed her passion for film and helped launch Pantelion Films, the first Latino Hollywood studio and a synergistic partnership between Lionsgate Entertainment and Grupo Televisa. My summers growing up were actually spent in the office with her, helping cross check spreadsheets and organizing the media library at Chiat/Day, this itself gave me direction and I always knew I would be in Media.

4. If you could go back and give your teenage self advice for the future, what would it be?

Just stick with it! There have been too many times where I started something I didn’t see through. If I could go back, I would tell myself to stay in French class and to stick with the drum lessons. By now I would have been a trilingual drummer.

5. What is the most memorable piece of advice you ever received?

Probably the most common one of them all but my mom always used to say that you can do anything you set my mind to. I used to use the words I can’t a lot growing up, but as I got older I realized, that yes I create my own opportunities and if I wanted something bad enough and set my mind to it, then I could certainly make it a reality.

6. Within the next year, what do you wish to accomplish?

In the next year, I hope to transform my team from novices to experts. I want my team to be self-sufficient and confident in what they do and say internally and externally. I envision myself and my team meeting with clients regularly in order to provide insights or help troubleshoot and ultimately consolidate the relationships we have built as account managers, therefore, aiding in the growth of the business. 

7.What is your biggest wish/hope for the next generation of successful women?  

My hope is that the next generation of successful women always aim high, whether it is a high position within the company or it’s a role they have always wanted to explore or whether it is completely new skill they want to learn. I know the opportunity is there, I just hope that fear and doubt are never the inhibitors.

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