October 11, 2017

Teads Expands Video Offering with Launch of inRead 3D

Company’s Latest Product Innovation Marks the Industry’s First Video Ads with 3D Effect Available for Advertisers at Scale

NEW YORK, NY, October 4, 2017 – Teads, the inventor of outstream advertising and the No. 1 video advertising marketplace in the world by unique visitors, according to comScore, today announced the release of inRead 3D, the company’s latest video format which leverages depth of field perception to create a 3D effect for any video creative.

This new format is powered by Teads Studio, the company’s in-house creative strategy platform, which is dedicated to helping brands and their agencies build more engaging video ads through interactivity, dynamic creative optimization, advanced analytics and by injecting elements of artificial intelligence into video ad campaigns.

Teads’ inRead 3D format is well-suited for branding, and delivers an eye-catching effect that will drive high engagement with users. Teads’ sales design team can build the 3D effect for brand clients using existing video creative or the client can provide their own video with a 3D effect to be inserted into Teads’ inRead ad slot. inRead 3D will be sold in the same way as the standard inRead product and is available on a CPM, vCPM and CPCV basis.

“Teads led the way for innovation in video advertising with the launch of our inRead format several years ago and we have not stopped looking for ways to empower brands to engage consumers with stunning, impactful and highly dynamic creative in premium editorial environments,” said Bertrand Quesada, CEO, Teads. “inRead 3D is the next of many advancements that brands can expect from Teads as we continue our mission to inject creativity into advertising.”

To see Teads’ inRead 3D format in action, click here and here.

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Teads, founded in 2011, is the inventor of outstream advertising and the No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new inventory and manage their existing inventory, monetizing it through their own sales force, Teads sales force, or programmatic buying.

Teads’ native advertising solutions encompass a series of formats inserted into media content, like inRead, which plays inside articles. It is changing the game within the advertising market by creating unprecedented levels of premium inventory, which did not exist before.

Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team executes on its clients’ behalf using its platform.

Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries. In May 2017, Teads became part of the Altice Group, a convergent global leader in telecom, content, media, entertainment and advertising. For more information, visit Teads.tv



Nicole Matthews, nicole.matthews@teads.com, (408) 386-4244

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