Teads consolidates its media portfolio in Latin America
Teads has been chosen as the exclusive outstream monetization partner for some of the most renowned and far-reaching publishers in Latin America. Therefore continuing to support their drive to deliver the most trustworthy editorial content in the region.
The range of partnerships include top-level publishers with both local and pan-regional reach, such as Grupo Prisa; Empresa Editora El Comercio, from Peru; Editora Abril, Exame, Omelete and Metropoles, from Brazil; Casa Editorial El Tiempo, Caracol Next and El Espectador from Colombia; Televisa Networks, El Heraldo de México, Debate Media and the Organización Editorial Mexicana, from México; and Editorial Atlántida from Argentina.
These publishers encompass more than a hundred digital media brands accessed by millions of people every day. Websites such as as.com, elpais.com, elcomercio.pe, depor.com, eltiempo.com, vanidades.com, tvynovelas.com, portafolio.com, elespectador.com, motor.com.co, futbolred.com, noticias.caracolTV.com, exame.com, metropoles.com, harpersbazaar.mx, marieclaire.com.mx, noticieros.televisa.com and heraldodemexico.com.mx to cite just a few.
“We are very pleased to continue strengthening our relationship with our partners across Latin America. This is a fantastic series of new partnerships and renewals from several of the most important publishing houses in the region, including dozens of press outlets, who favor quality content above all and who have established themselves as the most far-reaching and trustworthy sources of information”, said Eric Tourtel, Teads Latin America’s CEO.
“Being able to enter these contracts, even in never-imagined contexts such as this one, is a source of pride for Teads, and it reflects our commitment with quality press outlets, which are crucial in facing the proliferation of fake news in social networks”, he added.
Through these exclusive agreements, the publishers will be able to access effective monetization solutions for their editorial content through both display and video advertising. In addition, they will benefit from integrating Teads’ market leading platform, which will allow them to offer both direct and programmatic access to their inventory for clients.
This is in addition to additional resources like Teads Studio, to develop stunning ad experiences and Teads Audiences, which allows sustainable data and targeting solutions, ready for a cookieless future.
“Latin American editorial companies are facing modernization and adaptation challenges in a digital world in constant change and transformation, and that is why they see Teads as a strategic partner to maximize their online revenue to face the continual decline of traditional business models”, said Luis Resola, Publisher Director of Teads Latin America.
“These challenges can be overcome by taking advantage of advanced sales strategies and effectively using artificial intelligence to deliver business outcomes for advertisers. In addition, implementing the correct data approach, ready for when we enter the cookie-less phase, are high priorities for publishers. That is why it is important, now more than ever, to choose the best partners in this journey, and Teads is proud to count on the trust of all those prestigious publishers and continue on this journey together”, added Resola.
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