Teads Cannes Do!
Our bags are packed and we’re ready to go! Monday we are kicking off our week at Cannes Lions 2016 on Yacht ‘H’ Vieux Port de Cannes, Nord 24.
Here’s a look into all of the activations we have planned!
Welcome cocktails – Time to celebrate our first night at Cannes! To kick off our busy and informative week, we have invited our guests to join us for cocktails, entertainment and networking aboard our Yacht.
Daily yoga – Every morning we will start the day with yoga on the sundeck of our Yacht ‘H’.
Daily sunset cocktails – We’ll be watching the sunset while enjoying delicious cocktails and networking with the best in the industry.
Teads Salons – This series of informative thought provoking panels will discuss the latest trends and developments within the video advertising ecosystem.
Video going mobile – why brands need to adapt their approach to mobile screens
In 2020, mobile advertising spend will surpass TV spend globally according to eMarketer. Despite this trend and the migration of users to mobile devices, the standard TV ad is still dominating online video advertising, driving low completion rates and poor ad effectiveness.Teads will be launching their new research conducted with Ipsos, exploring the uplift of adapting creative and video formats to mobile screens. This presentation will be followed by a panel discussion with digital creative agencies and advertisers.
Generation Z: Paving way for a creative, sustainable advertising ecosystem
Digitally, the average Millennial consumes 130+ pages of web content, 2 hours of video, shares 20+ pieces of content and is expose to 1,500 commercial messages across 3 screens – every single day. When you look at this through the generation Z lens it becomes even more intense with 99% of them consuming media in some shape or form throughout the day, and it’s mobile which sits at the very heart of this.
It’s time to design by device and think mobile-first to truly maximize the current potential that lies within the up and coming generation Z. How can we build a true cross-screen environment? Can we truly ensure advertising is user-friendly and engaging? Teads and Marketing Week will find out how we join creativity and technology to champion a sustainable advertising ecosystem.
Future Proofing Publishing
This special publisher event will discuss the latest innovations, developments and updates that are available for our publishers within the Teads platform.
Following this update, we will showcase our most recent research on how publishers can win the battle for attention by leveraging outstream formats providing actionable insights to take back to your business.
The last part of this Teads Salon will be a thought-provoking panel on audience monetization opportunities and challenges for today’s publishers and how they can ‘future proof’.
Official Teads Party 2016 – We are thrilled to be hosting the biggest party in Cannes with a live DJ set from DJ Ruckus and Rev Run! We’ll be enjoying the best cocktails, music and networking overlooking the French Riviera.
See you in Cannes!