The Teads team are aboard Yacht H enjoying everything that Cannes Lions has to offer. The global festival of creativity brings together agencies, advertisers and of course, tech providers in the South of France to celebrate innovation and creativity surrounding the advertising marketplace.
With winners of the prestigious Cannes Lions trophies being announced live on their webpage, be sure to head over to find out which creatives have grabbed gold.
Teads started the week with welcome drinks on our Yacht as Monday came to a close, welcoming our partners and clients with a few of bottles of Rose.
On Tuesday morning, Caroline Hugonenc our VP Research presented our latest research ‘Video Going Mobile: Why brands need to adapt their approach to mobile screens’. Alongside research company, IPSOS, Caroline presented findings, which analysed the true benefit of adapting creative and video formats specifically for mobile devices. More details on this research to follow.
This latest research compliments the past few weeks in Teads insights calendar, following from last week’s announcement on the effect of outstream video advertising compared to other video ad formats in social feeds and video-sharing websites. Download the results here.
There’s so much more to come, including our Publisher Teads Salon kicking off Wednesday at 11am CET , Teads & Marketing Week Salon tomorrow at 4pm CET as well as our party – it’s great to be back in Cannes! Head to our Yacht (H) to speak to one of the team.