London and New York, March 1, 2017 – Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced the company has hired former Mars Chocolate’s Global Media Director, Marc Zander, to join its commercial leadership team as Global Vice President of Client Partnerships. Zander will help lead the company’s efforts to work much more closely with advertisers to better meets their needs, leveraging Teads highly viewable, user-friendly video formats.
With Zander’s appointment, Teads will bolster its efforts to deliver a holistic approach to servicing its clients, which include brand advertisers, and their media and creative agencies. Zander will play a strategic role in helping clients meet their business objectives, leveraging the power of Teads’ highly customized creative, media and measurement solutions to ensure brands maximize their investments in video advertising.
As a 25-year veteran of the advertising industry, Zander has extensive media, and marketing experience in top FMCG companies across multiple categories. Zander spent over 5 years at Mars Chocolate where he developed a deep expertise in crafting winning media and brand strategies that drive significant improvements in effectiveness, efficiency and sales growth. Prior to Mars, Zander held key roles at big global companies such as Kimberly-Clark, Nestle and Swatch. Zander graduated from Loughborough University with a degree in Business Administration and is also fluent in French.
“We are thrilled to have someone with Marc’s experience join our team,” said Bertrand Quesada, CEO, Teads. “His knowledge of global clients and agencies will be invaluable in helping us accelerate the growth of outstream video and reinforce Teads’ position as the number 1 player in this category.”
Marc Zander commented, “I am really excited to be joining the progressive and dynamic Teads team. I see tremendous opportunities for both Teads and their clients to further leverage outstream video to better meet brand objectives and drive real growth from media.”
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
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