New York, NY, April 7, 2015 –- Teads Inc., the inventors of outstream video advertising and a global monetization platform for publishers, today announced the appointment of Jason Barnett as Head of Programmatic to bolster the company’s growing premium programmatic business in the U.S. Barnett joins Teads from Centro, where he successfully blazed a trail as the company’s first-ever Director of Programmatic Strategy. In his new role, Barnett will develop and nurture new and existing partnerships within the U.S., while emphasizing Teads’ groundbreaking outstream video advertising formats.
Teads works with hundreds of premium publishers and advertisers to help distribute branded video content to contextually appropriate audiences. Most notable for its inRead outstream video advertising format, Teads’ innovative technology offerings can be accessed either through managed services or programmatically – the latter of which has recently witnessed tremendous growth and demand.
“We couldn’t have recruited Jason at a more opportune and exciting time,” Bertrand Quesada, Teads CEO commented. “Teads’ expansion and innovation within the programmatic video space is soaring, and we are confident that Jason’s proven mastery in programmatic video and leadership abilities will help us further optimize this tremendous opportunity.”
According to eMarketer, it is projected that $3.84 billion total U.S. digital ad spend will be appropriated to programmatic video in 2016, a 76.4% increase from the year prior. With Teads’ video advertising technology, outstream formats, and supply side platform (SSP) gaining rapid traction within the industry, the company is thrilled to have Barnett’s programmatic knowledge and expertise on hand.
Regarding his recent appointment, Barnett states, “Knowing how fast-growing and competitive today’s video marketplace is, joining the pioneering Teads team is my privilege. I have always been extremely impressed by Teads’ accomplishments in video, and cannot wait to demonstrate its strength and promise to the advertising and publishing worlds at large.”
For more information about Teads, please visit teads.tv
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Prestigious publishers such as Reuters, Forbes, The Washington Post, TF1, 20 Minutes, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, and O Globo are using Teads platform to create brand new video inventory and to manage their existing inventory, monetizing it through their own sales force, Teads’ managed services or third parties including programmatic buyers.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.