We are excited to announce that Teads has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
At Teads, we only partners with the world’s most respected, premium publishers such as The Guardian, The Telegraph and Conde Nast, where it is much easier to guarantee safe, quality inventory. It also only works directly with partners, rather than relying on third party suppliers, to ensure complete brand safety. We strongly believe in third party verification and works with Moat to track viewability and auditability. As verified by IAS, Teads has a high IAS TRAQ (True Advertising Quality) score which measures fraud, viewability, brand safety, and ad clutter, coming in at 852 on a scale of 1000.
Our UK MD, Justin Taylor, said: “At Teads, we have always been committed to providing brand-safe environments for advertising and this latest certification shows our dedication to clean advertising. By working only with publishers that provide premium, quality content created and curated by skilled journalists, advertisers and brands can be confident their ads will appear in brand-safe environments.”
ABC delivers a stamp of trust for the media industry. Owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events. As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.