Programmatic is redefining every aspect of digital media and video is no exception. Advertisers need to be prepared to surf the programmatic video wave or risk being left behind.
At this year’s Digiday Publishing Summit in Vail, Teads teamed up with Digiday to understand how buyers are meeting the new demand for programmatic video while balancing reach with results.
On Teads’ behalf, Digiday surveyed 318 agencies and brands on their video preferences, concerns and strategies leading into 2017.
Key findings include:
- The majority of programmatic video inventory sales are completed through open exchange despite a desire for premium quality.
- Programmatic opportunities lie in outstream video as ad spend continues to grow.
- Improving the user experience of video ads will be the biggest programmatic challenge this year.
To learn more about the current state of programmatic video, click here to download the report.