- Exclusive deal gives Teads advertisers access to Singapore’s niche auto enthusiasts on sgCarMart, Singapore’s most popular auto buying and selling portal, with over 10,000 listings across new and used cars
- The deal helps sgCarMart leverage Teads’ Cookieless solution helping them enhance their audience targeting offering to gear up for the Cookieless world of advertising
Singapore – April 25th , 2022: Teads, the global media platform, today announces a strategic partnership with the Automotive specialised media publisher, sgCarMart in Singapore to deliver video and display inRead advertising technology, Teads’ flagship ad format.
This strategic partnership enables sgCarMart to leverage and enhance their already existing relationship with Teads for the last 4 years. The comprehensive partnership will enable Teads to utilize all of sgCarMart’s sites on priority, including sgCarMart.com, and MyCarForum to leverage Teads’ array of monetization solutions. The exclusive deal covers outstream video and viewable display creatives across sgCarMart’s sites, allowing Teads’ end-to-end technology to deliver consistent incremental revenue through cutting edge ad formats that deliver attention and results for advertisers. Being a consolidated source of car buying information, sgCarMart has steadily grown from being a niche and customer-focused website, to the largest car site in Singapore, giving Teads access to this unique inventory.
As the number one site for car buyers, sgCarMart has successfully helped transact tens of thousands of vehicles year on year. Since its inception, sgCarMart has garnered an immense following reflected by its 60 million page views & more than 4.5 million visits each month for both the desktop & mobile platforms.
As a part of this partnership, sgCarMart will also be among the first few sites to leverage Teads market leading Cookieless technology solutions offering data privacy to visitors. The platform focuses on audiences’ niche automotive passion building a strong community of readers therefore positioning itself to offer fantastic opportunities for advertisers across their diversified brands.
“We are excited to be working with Teads as an exclusive partner and look forward to working more collaboratively on multiple areas of the business including in-app monetization and leveraging Teads Cookieless solutions to enhance our advertising offerings” says Paustina Chou, Head of Business Development, sgCarMart
“It’s always a proud moment when a long term partner and an industry market leader works exclusively with Teads. We are committed to working with this strong and dedicated team at sgCarMart to create best in class advertising in clean environments” – says Julian Fernando, VP Publisher Solutions, Teads Asia Pacific
In today’s ever evolving consumer market, sgCarMart aim to help consumers in their car buying decisions by providing essential information and to help businesses increase their sales through cost-effective means.
Incorporated in June 2004 to serve the need for a consolidated source of car buying information for car buyers, sgCarMart has steadily grown from being a niche and customer-focused website, to the largest car site in Singapore today.
sgCarMart reaches over 5 million unique users in a month, with an average duration of 7 mins per user visiting over 10 pages per visit. They rank #1 in Auto vertical in Singapore and #60 overall in the country.
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies and publishers through a team of over 1,000 people in 30 countries. For more information, visit: www.teads.com
Sneha Bhaskar, Marketing Manager APAC at Teads
+65 8783 0514